4 Best Magento (Adobe) Commerce Innovations That Increase Sales And Performance
                     4 Best Magento (Adobe) Commerce
Innovations That Increase Sales And
Performance
Developing eCommerce stores have become more of a necessity for enterprises in
today’s tech-driven world. The most crucial decision for entrepreneurs in this 
process is choosing the right Content Management System (CMS) to power their 
online store.
Magento or Adobe Commerce is a popular eCommerce & CMS platform that lets 
you build a powerful online presence for your business. The best part about opting
for Magento to run your online store is that it offers unlimited customization. 
However, you need to remain updated with the latest Adobe Commerce 
capabilities to bring the best out of your store. That’s why we have curated this 
exclusive guide comprising the latest features that will also help enhance your 
store’s performance.
• AI-Optimized Live Search
Live Search is not a new concept in the world of eCommerce. Even Adobe 
Commerce introduced it almost two years ago. This feature facilitates lightning-
fast search results, intelligent faceting, and search merchandising capabilities. In 
its latest release, Magento has expanded the implication of Adobe Sensei in Live 
Search which enables you to deliver next-level personalized experiences. You can 
provide customers with optimized search results by efficiently utilizing AI 
algorithms like “Recommended for You,” “Trending,” and “Most Purchased.” Such 
features assist in significantly increasing your Magento store’s conversion rate.
• Advanced Segmentation And 
Targeting
Adobe has recently introduced Audience Activation, a new extension that smartly 
integrates Adobe Commerce with Adobe Real-Time Customer Data Platform. With 
its implementation sellers can seamlessly offer real-time, one-to-one personalized
experiences to their customers. It enables merchants to utilize audiences formed 
in Real-Time CDP to target content (dynamic blocks) and promotions (cart price 
rules). For instance, you can add a ‘20% off’ promotion on high-margin products 
for customers who are most likely to buy them. Such deep integrations facilitate 
highly customized strategies that pull & utilize data from commerce sites and 
other sources (like ERP & CRM systems) as well as AI-powered segmentation tools 
unique to Real-Time CDP.
• Upgraded Payment Services
One way to deliver an improved & personalized shopping experience on your 
Magento store is to offer a wide range of payment options. Payment Services is a 
one-stop payment solution for Magento built and supported by Adobe. It enables 
you to securely organize payment and order data right from the admin dashboard.
The best part is that this updated feature is also available for France & UK which 
facilitates effortless onboarding and exhaustive reporting for customers in big 
markets.
• New Version Brings New 
Opportunities
You don’t need to worry about your store’s scalability or performance with the 
latest version of Adobe Commerce i.e. 2.4.6. It comes with the latest security, 
supporting technologies, and additional GraphQL APIs for B2B purchase orders. 
Merchants can add an extra-large number of catalogs and customer segments 
without risking their store’s performance. The latest version also promises three 
times gains in the number of orders and page views processed per hour as 
compared to its predecessor.
These innovations reflect that it is high time to shift your store to the Magento 
platform and bring a remarkable increase in your store’s conversion rates. Adobe 
has revolutionized customer experience by offering features like AI-powered Live 
Search, Upgraded Payment Services, and Advanced Segmentation & targeting.
Need assistance with your Magento store?
Shake hands with the leading Magento Development Company, magePoint. Our 
professional team of 40+ developers is well-acquainted with the latest 
technologies that will improve your store’s performance. We will suggest the best 
extension by clearly analyzing your business requirements and future needs. 
Contact us today to share your concerns.