Things to Know About In-Mall Advertising
                     Things to Know 
About In-Mall 
Advertising
Consumer attention is in high demand across all channels of media, and it 
is becoming increasingly challenging for brands to break through the 
clutter. In a highly saturated world of print, radio, and television, how can 
businesses stand out and capture the attention of their key audiences? a 
method of mall advertising that reaches consumers when they are on the 
go.
Flexible and cost-efficient
The flexibility of digital mall 
advertising allows brands to create 
and display multiple promotions, rotate 
messages based on key periods and 
sales, and remove the high production 
costs of large-format print advertising. 
The full-motion capabilities provide 
greater opportunities for brand 
engagement, and the increased dwell 
time in court areas allows brands and 
retailers to make a lasting impact on 
consumers.
Strong calls to action
One of the advantages of digital mall advertising 
is that it is easy to edit your messaging. Accessory 
and apparel retailers Vera Bradley and Victoria’s 
Secret have done this particularly effectively, using 
digital formats to draw attention to a forthcoming in- 
store promotion or in-mall event. They were able to 
switch their messaging from "coming soon" to "visit 
now" with ease and without the long-lead times 
associated with updating printed advertising.
Athletic clothing retailer lululemon used UPshow to 
integrate their social media assets for a "now open" 
message, promoting their new locations at our 
properties.
Dominate with impressions
Pairing digital with other forms of large- 
format advertising, such as banners, 
standees, and wraps helps to provide a 
domination effect for brands. By 
dominating the center, they made sure to 
make an impact on every shopper that 
walked through the door.
Meet consumer demand
Consumer attention is in demand across 
verticals within retail centers and is not 
limited to traditional retail brands. Local 
organizations such as healthcare centers 
and educational establishments have 
adopted digital advertising space to great 
effect, raising awareness of their 
services among the local population.
They are also effective in promoting 
events such as festivals to a local 
audience.
Get the stats you need
Technology is also playing a role in analyzing the 
effectiveness of digital mall advertising, allowing brands 
and organizations to assess the number and types of 
consumers that are viewing and interacting with a 
promotion. While no images are recorded or stored, 
software linked to cameras in a few select digital screens 
can analyze a wide range of statistics such as age, gender, 
and length of interaction.
With plans in place to install digital displays and mall 
advertising at more properties throughout the country, we 
look forward to allowing more brands to reach consumers 
who are in a purchasing mindset with ease.
In Conclusion -
Digital screens for mall advertising are a great, 
cost-effective way to capture the attention of 
shoppers in high-traffic areas, but in addition to 
this, they are an excellent way to give exposure to 
new products or services in a retail space. The 
idea behind digital mall advertising is that they 
supplement the traditional forms of mall 
advertising, such as advertisements on billboards 
and bus shelters, rather than replace them. The 
right mix of both traditional and digital mall 
advertising can create an effective blend that 
reaches the target audience with direct and clear 
calls to action.
Thank 
you!