What is Colour Automation Technology - AGS India
                     What is Colour Automation 
Technology?
Point of View (POV): It is the early 90s and Asian Paint commercials 
have hit the idiot box. You smile as you see the iconic ‘Mera Wala Blue’ 
commercial, not knowing the paint industry is disrupted for good. Before 
the 90s, the options of colours, shades and paint were limited and 
consumers/industries did not have much of a choice while picking a 
shade for day-to-day items or industrial products. However, all of this 
changed with the advent of colour automation technology in India.
Colour Automation Technology helps in catering to the ever-evolving 
needs of colour/paint industry. This technology helps in matching, 
monitoring and measuring colour requirements of organisations. It also 
helps in standardising processes and improving overall efficiency.
This colour automation technology was brought to India by Advanced 
Graphics System. Colour is integral to every industry that we can 
possibly think of. It plays an important role in delivering the right kind of 
message to the end user. In B2C segments such as cosmetics, FMCG, 
automobile etc., consumers tend to make purchases basis the 
shades/colours of the product. Similarly, in B2B segments, 
brand/organisations make conscious decisions while picking colours – in 
a way that it is in sync with the target audience and does not 
offend/displease any customer.
Benefits of colour automation solutions
1. Freedom of choice from thousands of colours
2. Identifying the exact shade
3. Reduced inventory
4. Reduced deviation in mass production batches
5. Reduces manual intervention & human error
6. Ease of operations
7. Improved cost optimisation
AGS Transact Technologies’ colour arm is a leading provider of Colour 
Matching Solutions across industries such as Paints, Textiles, Print & 
Publishing, Automobile, and Food & Cosmetics etc. We offer a host of 
comprehensive colour matching solutions for pre & post press
sample-making for the packaging sector, and for lab & bulk dyeing for 
textile sector. With a pan India presence and esteemed clients, we have 
emerged as market leaders in the field of colour technology.
Our offerings in this segment include:
Paint dispensers: We offer state-of-the-art paint dispensers that provide 
customised & precise colour range. These dispensers also help 
industries save on their inventory. We also sell world-class principal
X-rite that uses an automatic tinting solution to penetrate new channels 
such as small retail locations. Our other principals include Fillon 
Technologies and Fast & Fluid Management. Our customers include 
Kansai Nerolac Paints Limited and Berger Paints India Limited. We will 
also provide end-to-end lifestyle management of these machines.
As of June 30, 2022 we had installed approximately 89,180+ colour 
dispensing machines across India.