4 Keyword Optimization Tips
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4 KEYWORD 
OPTIMIZATION TIPS
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Keyword optimization is an integral element that 
contributes to the success of a content marketing 
strategy. However, with advances in Google’s 
search engine algorithm, keyword usage has 
become more nuanced and organic. For instance, 
keyword stuffing is certainly a thing of the past as 
it will work against you today. You need to focus 
on optimization techniques that will be 
appreciated by Google and will prove to be 
beneficial for your user. So, let’s take a look at 
some optimization techniques for SEO keywords:
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4 KEYWORD 
OPTIMIZATION 
TECHNIQUES THAT 
WORK
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1. Use One Target Keyword for Each Webpage
As tempting as it might be, keyword stuffing is never the solution for boosting your organic 
ranking. You need to think of every webpage as a singular entity with a sole target keyword. 
Focusing on a single keyword will help you structure your title, headings, and content organically. 
You can also add semantically related keywords to further enhance the comprehensiveness of 
your content. Using a singular target keyword will also help you target high-value, intent-driven 
readers.
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2. Use Long-Tail Keywords for Voice Search 
Traditional search terms and voice search queries will certainly be different from each other. 
When you use a voice app, you are bound to use a more conversational tone for your queries. 
For instance, when using traditional search, you might simply type “keyword optimization tips.” 
However, when using voice search, you are more likely to say, “What are the finest keyword 
optimization tips I need to use?” It’s why you need to use long-tail keywords that reflect that 
conversational quality and match the users’ intent. After all, you want search engines to read out 
your content to the user who is looking for information your blog post answers.
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3. Place the Keywords Strategically
Still wondering how to optimize SEO keywords? Well, focus on keyword placement to 
boost your on-page SEO. You should incorporate your target keyword into your title tag 
organically. You will also need to fit it into at least one subheading in your content. But 
make sure that it’s a natural fit. If you want to make sure that your content is on-point, 
try to add your target keyword in the first paragraph. Adding your target keyword to 
the URL is also an excellent idea. However, just make sure that it doesn’t compromise 
the clean and concise structure of the URL. You can also add your keyword in the image 
alt-text of your titular image to boost your SEO.
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4. Prioritize High-Quality Content over Clunky Keyword Placement
Lastly, always remember that you are using keywords to serve your content and not 
the other way around. Always prioritize the quality of your content over clunky 
keyword placement since your end goal is to retain your readers with value-adding 
content. If your content is well-written, easy-to-read, and offers useful information to 
your readers, it will also be easier for the search engine to read. Plus, well-written 
content always has organically used keywords, which is a plus for search engine bots 
reading your content. Keyword optimization is an ongoing, evolving process 
determined by Google’s ever-evolving algorithm. While it’s important to focus on 
optimizing your keywords, you must also focus on the quality of your content and 
boost your other SEO efforts. If you need any help with keyword and SEO optimization, 
reach out to Marketing Tiki today!
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THANK YOU
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