5 Best Search Engine Marketing Strategies
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5 BEST SEARCH ENGINE 
MARKETING STRATEGIES
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Search engine marketing (SEM) is critical for any 
business that wants to leave its mark on this 
world. SEM is a digital marketing strategy that you 
use to obtain traffic via payment positioning. You 
can partake in PPC campaigns and place a Google 
ad to reach your target audience. Since it’s a form 
of paid marketing, you need to ensure your 
success by implementing foolproof SEM 
strategies. Let’s take a look at the best search 
engine marketing strategies that you can use to 
get ahead of your competition
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TOP SEARCH ENGINE 
MARKETING STRATEGIES
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1. Focus on Local Search
You must direct your SEM efforts toward local search. According to a Think with Google 
study, 72% of tablet or computer users and 67% of smartphone users want ads that are 
customized to their zip code or city. Additionally, 72% of consumers that perform a 
local search tend to visit a store within five miles of their location. These stats highlight 
the importance of focusing on local search as it improves the likelihood of your 
business getting discovered. Add your location to your ad text and specify your 
audience, which should reside in your specified location.
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2. Keep an Eye on Your Competitors
Search engine marketing is actively used by the best of the best in all industries. It’s 
why you need to research your competitors and find out what strategies they are using 
to stay on top of their game. It will help you find creative insights on which ideas you 
should implement for your own strategy and which ones you should stay away from. 
Conduct thorough PPC analysis and keyword research, and find out what bidding 
tactics your competitors use. You can use many online tools to compare your 
advertising efforts to that of your competitors.
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3. Create a Feeling of Urgency in Your Paid Ads
One of the best search engine marketing strategies is to create a feeling of urgency in 
your paid ad campaigns. It’s a great motivator for people to click on your link and take 
the action that you want them to take, such as buying your product or service. Add 
words that create a sense of urgency in your ad copy. For instance, words such as 
“Now,” “24 hours left,” “limited time offer,” and “ends (when)” will certainly help you 
instill a sense of urgency in your customers.
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4. Use Google’s “Similar Audience” Feature
Google AdWords provides you with a feature that enables you to show your ad to users 
that have similar interests and behavioral patterns as your target audience. It allows 
you to effectively expand your reach and target new leads with similar characteristics 
as those of your website visitors. It’s a great strategy to attract qualified traffic to your 
website. You can also use AdWords to segment your audiences to your benefit. It will 
enable you to create tailored ads for each segment, which will increase the likelihood 
of conversions. 
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5. Conduct A/B Testing
Test different aspects of your paid ads and SEM campaigns with A/B testing. You can 
test different descriptions, headlines, extensions, urgency triggers, etc. Compare the 
results to determine which phrasing is more effective and use that to engage with your 
audience. 
Do you want to run successful Google Pay-Per-Click (PPC) campaigns? 
Get in touch with Marketing Tiki to rule the world of search engine marketing!
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THANK YOU
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