6 Types of Businesses That Must Use Call Tracking
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6 TYPES OF BUSINESSES THAT 
MUST USE CALL TRACKING
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Did you know that 43% of all search-related 
conversions happen on call? Phone calls are an 
essential part of the sale journey that a customer 
makes when deciding to opt for your service or 
products. They are a critical lead type for many 
industries. In fact, in some industries, calls can 
lead to more conversions than online forms. But if 
you want to maximize these conversions, you will 
have to follow businesses that use call tracking.
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Many businesses use paid search to gain traffic to their landing pages and websites to 
ensure that they keep receiving a steady stream of these calls. However, they often 
don’t track the calls, which affects the impact of their PPC campaigns. Call tracking can 
help you learn which ads, keywords, and landing pages are driving calls to your 
business and capitalize on them.
 Let’s take a look at some businesses that should use call tracking to maximize their 
profits!
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6 TYPES OF BUSINESS 
THAT USE CALL 
TRACKING
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1. Home Improvement Services
Home improvement businesses can include plumbers, painters, cleaning services, 
landscapers, flooring, and more. If your business falls under the home improvement 
category, you must track calls as you will likely receive a growing number of them with 
each passing day. After all, call tracking will help you become aware of the ads, 
keywords, and campaigns that drive prospective clients to call you and result in 
conversions.
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2. Legal
Law is an incredibly competitive industry, with every firm trying to inch its way to the 
top of the SERPs. Bidding on high-competition keywords in the legal aid industry can be 
quite expensive. However, your investment can lead to maximized returns if you simply 
focus on call tracking and use that to create a targeted search campaign.
3. Real Estate 
Real estate is one of the businesses that need to use call tracking for maximum 
conversions. After all, choosing a house to live in is a huge expense, and most people 
contact reliable real estate agents via calls to speed up the process and ensure clear 
communication. With call tracking, you can maximize the number of calls from 
prospective buyers by figuring out how they found out about your business and 
promoting yourself via that medium.
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4. Dentistry
If you’re in the dental industry, you need to be prepared for people to call you up in 
emergencies. The way to ensure that potential customers can find your business and 
call you is to make yourself accessible online. Even if you have a well-established online 
presence, prospective patients will call you to work out finer details related to 
insurance, case-specific questions, and anything else that might not be mentioned 
online.
5. Travel and Hoteling 
Many people feel more comfortable calling a hotel and making a reservation than 
booking online. It’s why hotels have designated staff members to tend to such calls and 
book reservations. Given in the importance of booking calls in the travel industry, you 
need proper call tracking so that you can optimize your landing pages and online 
marketing strategy to generate more conversion-making calls.
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6. Automotive 
The automotive industry also receives many phone calls because people often rely on 
making calls during the research process of finding the right vehicle. Plus, many 
prospective clients also call auto repair shops for servicing and repair needs for their 
cars. 
If you track customer calls in your industry, you can get the most out of PPC. Other 
businesses that use call tracking to maximize their marketing efforts include the 
mortgage industry, SaaS and IT companies, education, and more. 
If 
you want help with call tracking to maximize your conversions, reach out to Marketing 
Tiki today!
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THANK YOU
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