How to Build an Email Marketing List
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HOW TO BUILD AN EMAIL 
MARKETING LIST
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Did you know that email marketing is the most 
effective digital marketing tactic for customer 
retention? It has a customer retention rate of 
56%! But what makes email marketing so 
effective? It helps you build brand advocacy by 
repeatedly providing your customers and 
subscribers with valuable content and offers that 
they can’t find elsewhere. Email marketing 
cultivates customer loyalty by making prospective 
customers feel invested in your brand, the stories 
you tell them, and the products or services you 
sell to them.
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It’s why you need to build an email marketing list that you can rely on to promote your 
offers, services, and products. If you have a trusted and extensive list of subscribers, 
you can work on lead generation and customer retention. If building an email list from 
scratch feels like a daunting feat, worry not! There are many strategies you can use to 
create a list of loyal email subscribers from scratch. Read on to learn how to build an 
email marketing list!
How to Build an Email Marketing List Here are some steps that you can take to build 
an email marketing list:
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ADD VALUE TO 
YOUR CTA
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If you want to optimize email sign-ups, you will want to add value to the CTA of your 
blog posts or landing pages. Instead of using commonly thrown around words, such as 
“subscribe” or “sign up,” offer value in your CTA with words, such as “Exclusive,” 
“Download,” and “Access.” 
For instance, your CTA might say, “Access all our exclusive offers.” It’s much more 
compelling and value-adding than a generic CTA, such as “Subscribe to our email.” Your 
CTAs need to highlight the fact that you can offer exclusive and valuable content to 
your visitors and customers via email.
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 Use Social Media to Pitch Your Email Newsletter
You might not have an impressive list of email subscribers, but you can change that by 
approaching your trusted network of established followers. If you have a large and 
loyal following on a social media platform, such as Twitter, Facebook, or Instagram, 
leverage that following to build an email marketing list. Try pitching your email 
newsletter to your followers who already know about and love your brand. Give them 
the option to learn more about you. It’s a brilliant way to tap into a diverse market of 
prospective subscribers.
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 Create Timed Pop-Up Surveys
Are you still wondering how to build an email marketing list? Try to reach out to your 
website visitors with timed “A or B” surveys related to the content they are browsing. 
Sometimes, you need to ensure your visitors are invested in your content before 
presenting them with a request to subscribe to your email. You can do that by 
programming your sign-up pop-ups to appear after a user has spent a given amount of 
time, such as 10 seconds, on your webpage. Additionally, keep your surveys as simple 
as possible.
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The best surveys are those that require the visitor to enter their email only. Don’t deter 
interested prospects for your email marketing list with long, time-consuming forms. 
Opt for an easy yes or no pop-up instead. If you want help in reaching out to your 
target audience, reach out to Marketing Tiki. We can help you create a comprehensive 
email marketing list of loyal subscribers!
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THANK YOU
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