Integrating SEO and Content Marketing
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INTEGRATING SEO AND 
CONTENT MARKETING
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Today, if a business wants to rank high in organic 
search results, it will have to rely on effective and 
seamless SEO and content marketing integration 
strategies. You will need to generate a visually-
appealing, credible, in-depth piece of content that 
is relevant to your target audience and equally 
clear and authoritative to Google’s bots. Here are 
the three tenets of successful content marketing 
and SEO integration:
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Relevance
  Structure 
Authority
If you can establish all three and generate high-quality, optimized content, you 
can expect to rank high in search engine result pages (SERPS). 
Let’s explore how to successfully integrate SEO and content marketing!
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4 WAYS FOR EFFECTIVE 
SEO AND CONTENT 
MARKETING 
INTEGRATION
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1. Structure Your Content around Relevant Keywords and Users’ Search Intent
When it comes to ranking high on Google search pages, you need to focus on clarity 
and structure. Each content page you have on your website should cover one topic. 
Think of your pages as a Wikipedia entry that covers a topic in-depth to satisfy the 
user’s search intent. Then, optimize your pages for one keyword cluster that contains 
one primary and multiple secondary keywords for comprehensive SEO and content 
marketing integration.
 
The process of keyword research will help you determine relevant topics to target your 
audience. You can use online SEO tools to find related keywords, synonyms, and 
variations to use in your content. Research monthly search traffic for each keyword to 
gauge your target audience’s interest in your chosen keywords.
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2. Avoid Keyword Cannibalization
For each unique keyword and topic, create one specific page only, instead of covering it 
in multiple pages. If you want to improve your chances of ranking high in SERPs, focus 
on updating your existing webpages. If you create new pages revolving around the 
same keyword, you will have to compete with yourself for the top ranking while 
already competing with other websites. This phenomenon is known as keyword 
cannibalization, and it can truly hurt your SEO efforts. 
Similarly, if you already have several pages covering the same idea, consolidate them 
into one valuable webpage with high-quality links and credible information. Create 
new posts only on topics that you have yet to cover.
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3. Review the First Page of Google
Before writing your content, thoroughly review the content that Google displays on its 
first page for your chosen keyword. Typically, you will find research-based articles, 
listicles, visuals, videos, news, and transactional content on the first page. Go through 
the content and try to gauge the type of headlines, keywords, and subtopics covered in 
it. Also, keep an eye on the length of the content pieces. You can use effective tools 
and algorithms to do that. By doing this research, you can create competitive content 
that offers your target audience everything they are looking for.
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4. Design the Mobile Version First
For effective SEO and content marketing integration, you need to ensure that Google’s 
algorithm finds your content easy to read. Incorporate your main keyword in your URL, 
main heading, meta title, and first paragraph. It not only helps Google understand your 
content better but also helps the user find your webpage. Additionally, optimize your 
images to win a visual search result page. 
If you want your content to succeed in organic search, follow the aforementioned steps 
to generate optimized content. If you want content marketing and SEO services, get in 
touch with Marketing Tiki today. We will help you bring qualified, sustained organic 
traffic to your website!
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THANK YOU
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