Google Ditches Third-Party (3P) Cookie Phaseout
                     GOOGLE DITCHES 
THIRD-PARTY (3P) 
COOKIE PHASEOUT
Presented By : Martechcube
Article | 2024 1
INTRODUCTION
After months of discussion, Google has finally decided to 
keep the third-party cookies (3PC) in its Chrome 
browsers. In a recent announcement by Google, it was 
announced that it won’t be “deprecating third-party 
cookies, but it’s introducing a “new experience in 
Chrome” that lets users make an informed preference 
across their web browsing, which they can adjust at any 
time.
Martechcube | 2024 2
WHAT’S NEXT?
This evolution has been completely overhauled, 
allowing both B2C and B2B marketers to make gradual 
adaptations. However, as marketers embrace Google’s 
third-party cookies as a permanent solution, they will 
use this time to innovate and adapt rather than simply 
maintain sorting out relevant datasets.
Martechcube | 2024 3
Martechcube | 2024
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