Interview about MarTech with RiseOpp's President and Marketing Expert, Kaveh Vahdat
                     Interview 1
MarTech Interview with 
Kaveh Vahdat
Founder and President of RiseOpp
www.martechcube.com
Introduction 2
how do you predict the fractional 
marketing space will continue to 
evolve in the future? 
The Fractional CMO and broader Fractional marketing 
space have grown significantly in the past few years, as is 
evident by looking at Google searches people do for 
relative keywords. This was boosted by a hot talent and 
labor market as well as the shift toward remote and hybrid 
workforce facilitated by the COVID era. I believe that the 
Fractional movement will keep growing because it has 
fundamental advantages compared to the full-time model.
www.martechcube.com
3
what advice would you offer 
to startup founders or 
entrepreneurs considering 
engaging with fractional CMOs 
for their marketing needs?
If you are a technical founder and you have a co-
founder with marketing expertise, it’s great, but if 
your founding team doesn’t have the marketing 
expertise, hiring a Fractional CMO is a great 
alternative.
Start having conversations with Fractional CMOs as 
early as possible. Don’t leave them for the last 
minute and when you are desperate. Marketing is 
one of the most important pillars of a business’s 
success, and you should start thinking about it 
early on, from the time you think about creating 
your product.
www.martechcube.com
Interview 4
Thank You!
For Watching
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