Uploaded on Jun 20, 2024
Find strategies for marketing agencies to deepen connections with multicultural consumers by understanding culture beyond race and ethnicity. Read Full Interview Here:- https://www.martechcube.com/martech-interview-with-derek-chew-ceo-of-fullmoon-digital/ Visit The Website:- https://www.martechcube.com
MarTech Interview with Derek Chew, CEO of Fullmoon Digital
MARTECH
INTERVIEW
of
Derek Chew C
EO
ital
Fullmoon Dig
www.martechcube.com
Questions
• Derek, please tell us how can marketing agencies enhance
their understanding of culture beyond race
• In what ways do you believe the lack of cultural
representation in online advertising hinders consumer trust
• Could you share some innovative strategies that marketers
can employ to disrupt the current trend of
underrepresentation in online advertising
Read Full Interview Here
Derek Chew
Derek Chew is the Founder and CEO of Fullmoon Digital. A
former early Yahoo! employee where he cut his teeth in digital
marketing. Fullmoon Digital is one of the few 100% independent
digital marketing agencies in the United States. The firm is
cross-functional with deep experience in SEO, digital strategy,
programmatic, analytics, performance marketing, paid media,
social advertising, and creative.
www.martechcube.com
Thank
You!!
www.martechcube.com
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