Maximizing Growth: The Role of Fractional CMOs in the MarTech Ecosystem
                     Maximizing 
Growth: The Role 
of Fractional CMOs next slide
in the MarTech 
Ecosystem
Martechcube
02
There is a growing need for Marketing Technology (MarTech) 
knowledge. Without that, how else can you fully leverage the latest 
advancements in MarTech? I propose that tech savvy fractional CMOs 
can help maximize growth in the MarTech ecosystem.
How? Let’s take a look at the landscape:
• The Changing Landscape of MarTech
• Predictive Analytics
• Sales Automation, Enablement & Intelligence
• Marketing Analytics, Performance & Attribution
• Solution: a Fractional CMO (Chief Marketing Officer)
• Domain and MarTech Knowledge
• Finding the Best Fractional CMOs
• Recruiting Agencies are NOT Fractional Agencies
• The Trouble with Fractional Agencies
• Finding the Best Individual
• A Matchmaking Service
Thank You!
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