Tightening the rules on Cookies opens the door again for traditional advertising channels
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Tightening the rules on 
Cookies opens the door 
again for traditional 
advertising channels
martechcube
With the phasing out of third party cookies this year, 
traditional print marketing channels should see a 
significant uplift – especially those who can offer their own 
MarTech measurement tools.
Changes are afoot in digital advertising and marketers are 
re-evaluating their strategies as the long-awaited 
withdrawal of third party cookies comes in. Brands and 
their marketing teams, will be looking to change the 
channel mix, finding the most effective ways to reach 
target audiences and evaluate their effectiveness.
This re-evaluation, and the continued need for GDPR 
compliant data, has seen a steep rise in demand for, and 
experimentation with, an overlooked marketing channel – 
door drop.
martechcube
There are no minimum volumes so a new user can test an 
area quickly and cost effectively to establish how the 
message is being received and acted upon, such as using 
discount codes or promotion time slots.
In planning their 2024 campaigns Marketers need to wake 
up to the reality of a future less reliant on cookies and, as 
part of that change, Whistl want them to reconsider using 
print as part of their marketing mix so are offering discounts 
for first time users.
Whistl, through its MarTech tool, Leafletdrop, has made 
creating, targeting and booking a campaign easier than 
Google and Meta Ads. Good “new-fashioned” door drop 
media remains on par, if not more effective, than digital 
advertising. It’s time for the new generation of marketers to 
give targeted leaflet advertising that delivers a chance.
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Thank
You !!
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