What are Customer Experience Management - CXM - Platforms
                     What are Customer 
Experience Management - 
CXM - Platforms
Customer Experience Management(CXM) is about knowing your customers well 
and making sure that they are happy and satisfied at every point of interaction
Customer Experience Management(CXM)
Customer Experience Management(CXM) comprises a 
collection of activities that a business undertakes to 
provide a personalized, smooth customer experience to 
customers. The Customer Experience Management system 
(CXM or CEM) is a technology that empowers businesses to 
manage their organization’s interactions with their present 
& potential customers.
What Does CXM Mean to Your Business?
The implication for CXM leaders is that key stakeholders 
may — and probably do — have widely varying perceptions 
about CX and CXM. Some may think of CXM in a holistic 
way, but others may believe that CX is just another term 
for customer service, process improvement, or customer 
surveys.
Best Customer Experience Management Platforms for 2021
➢ There are many platforms & few of them we have 
covered in our last slide about CXM platforms but yes 
here are few best Customer Experience Management 
Platforms for 2021.
● SAS Customer Intelligence 360
● Oracle CX
SAS Customer Intelligence 360 -
SAS Customer Intelligence 360 is a one-stop shop for 
building and personalizing customer experiences to boost 
businesses. It has features such as tests and experiments, 
guided analytics, customer journey optimization, 
personalizations, and recommendations.
Oracle CX -
As per the developers of Oracle Customer Experience, 
“Customer signals are everywhere.” The tool helps 
businesses in monitoring, tracking, and interacting with 
customers at every point of their customer journey and 
deliver a great customer experience to them.
For more such updates, check Out recent Martech Cube 
Slides.