Data Management for Customer Experience
                     Data Management for 
Customer Experience
According to Todd Hatley from RRD Marketing, Brands can empower their 
customer experience strategies by leveraging data management and analytics 
to meet new demands.
Our Guest Todd Hatley Says,
According to Todd Hatley from RRD Marketing, Brands can 
empower their customer experience strategies by 
leveraging data management and analytics to meet new 
demands. After a turbulent 2020, we’ve emerged with 
evolved perspectives, new habits, and sharper preferences.
Customer Experience
Marketers  having to work harder than ever to maintain 
brand preference and to do so, they’re continuing to focus 
on the consistent delivery of a personalized customer 
experience. It is a critical element to their success. Not 
surprisingly, at the heart of this personalized 
customer experience is seamless data management, 
driving a comprehensive, single view of the customer.
About the Author - Todd Hatley
Todd Hatley is the Senior Vice President of Data, Insights, and 
Customer Experience at RRD Marketing Solutions, responsible 
for helping companies acquire, engage and retain their most 
profitable customers through data-driven insights.
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