Uploaded on Oct 7, 2021
Digital Marketing Trends Post Covid-19
Digital Marketing Trends Post Covid-19
Digital Marketing Trends Post Covid-19
Here we have listed top trends that can drive
digital marketing post-COVID-19 pandemic
Marketing has been quite the shapeshifter over the last two years.
Martech Cube takes you through some poignant Digital Marketing Trends
in the post-pandemic world. While it is tough for anyone to predict what a
post-coronavirus reality would look like, one thing is certain for marketers
that digital channels have become more important than ever, especially
the social media marketing channels.
Mobile optimization -
Mobile optimization is one of the
Digital Marketing Trends Post Covid-19. There are more mobile
browsers than ever before, yet desktop conversion rates are almost
two times then what they are on mobile platforms. Current events
and the 2018 decision of Google to make site speed a factor in page
rank underscore the urgency of a lightning-fast browsing experience.
Micro-influencers are leading campaigns -
Businesses have realized that celebrities don’t do the trick anymore.
Customers refer to the experiences of their peers. In addition, the
majority of players in the marketing segment hardly have the budget
to engage with celebrity influencers. Thus, there is a shift to do subtle
marketing on social media via micro-influencers or focused group
influencers.
Using the social media platform -
Email marketing doesn’t work the same wonder, however,
there are many social networking platforms. The flavor of the
season keeps changing and companies need to consistently
evaluate which is the ideal platform they need to be wary of
which channel to utilize for which audience and at what time.
Wrapping Up
These are indeed difficult times that we live in, but businesses
should understand these trends and utilize them to rebuild,
recover, and grow again. Milestone makes sure that keeping the
customer journey in mind, clients are paced with the latest search
and digital trends.
For more such updates, check Out recent Martech Cube blogs.
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