The Next Generation of the 5Ps of Marketing
                     The Next Generation of the 5Ps 
of Marketing
The 5Ps of marketing have changed dramatically. 
Are Traasdahl from Crisp, shares tips on how 
brands can gain a competitive advantage in the 
omnichannel marketing space.
The 5Ps of Today’s consumer experience 
is shaped by interactions with 
marketing retailers and brands across 
multiple channels and 
touchpoints, making seamless 
consistency imperative. And it 
allows us to redefine the 
classic 5Ps of marketing to 
gain a competitive edge in 
this new future.
1. People: A 360- Gartner predicts that for 
degree view of the the foreseeable future, 
consumer - changes in consumer 
behavior will have a 
greater impact on value in 
retail than any other 
factor.
2. Product: With a shared view of the 
Innovation and consumer, brands can 
assortment innovate on new product 
optimization - development and optimize 
local assortments. With 
this insight, they 
optimized distribution and 
marketing, accordingly, 
driving regional sales.
3. Place: The interconnectedness of 
Rethinking in-store and online 
“where to play” - shopping is here to stay, 
with ever-increasing 
choices for where to shop: 
brick-and-mortar, retailer 
sites, DTC brand sites, 
social media, and more.
4. Price: Data- Historically stable Key 
driven Value Items (KVIs), the 
optimization - items whose pricing is 
most likely to affect a 
shopper’s choice of 
retailer, transformed 
dramatically during the 
pandemic.
5. Promotion: Omnichannel shopping 
Personal and requires omnichannel 
marketing: the coordination 
precise - of ad messaging, targeting, 
and campaign optimization 
across multiple devices and 
content channels to deliver 
personalized, consistent 
messaging.
For more such updates, 
check Out recent 
Martech Cube Slides.