Next Generation of 5Ps of Marketing
                     Next Generation of 5Ps 
of Marketing
Founder & CEO of Crisp, Are Traasdahl shares tips on how brands can gain 
a competitive advantage in the omnichannel marketing space.
5Ps of Marketing
Today’s consumer experience is shaped by 
interactions with retailers and brands across 
multiple channels and touchpoints, making 
seamless consistency imperative with following 
5Ps of Marketing.
1. People -
To anticipate and meet ever-evolving consumer 
demand, retailers and brands need to align around 
a shared understanding of how consumers shop, 
live, and eat — and use this knowledge to provide 
value.
2. Product -
Innovation and assortment optimization. Using 
programmatic commerce, innovation teams can 
tap directly into a vast array of data sources to 
identify trends, refine concepts, build demand 
estimates, and launch products.
3. Place -
This is a good thing: the omnichannel customer shops 
more frequently, buys more on each visit, and is more 
loyal. To take advantage, brands and retailers must deliver 
an integrated digital and physical journey that provides 
consistency and convenience at every touchpoint.
4. Price -
Being out of sync on KVIs alienates shoppers and 
erodes price image. It also leaves money on the 
table by overlooking less price-sensitive items 
where margin can be safely recovered.
5. Promotion -
Plans and budgets can be refined on a granular 
level to target shoppers within a certain radius of 
select stores that brands and retailers know have 
inventory on shelf.
Programmatic commerce enables the new 5Ps
The next generation of go-to-market strategies 
requires data literacy and analytical skills, 
supported by deep data integration between 
multiple systems across the company and 
between suppliers and sellers.
For more such updates, check Out recent Martech 
Cube Slides.