Human Ingenuity Matters Over AI in Advertising
                     Human Ingenuity Matters 
Over AI in Advertising
AI is the backbone of the most striking advertising 
innovations of our time. Still, it can’t compete with 
human creativity.
AI is the backbone
Artificial intelligence is the backbone of the most striking 
advertising innovations of the last decade. Modern 
marketers use intelligent AI in Advertising & digital 
platforms to design ad creative, buy media, and automate 
campaign deployment.
AI - Role in ad automation
Though that future is possible, today, it’s just hype. 
Even AI pioneers only entrust the AI systems with 
specific problems. In the advertising industry, AI is 
mostly used for quantitative analysis because it cannot 
grasp human emotion or creativity
AI is a ‘hardworking assistant’
IBM defines AI as “the simulation of human intelligence” 
in machines programmed to mimic humans’ actions and 
thinking. Today, this description is apt: AI still mimics 
humans, surpassing them only in quantitative 
intelligence.
According to scientists
AI is powerful but not yet perfect. Physicist Kai Polsterer 
sums it up by saying that AI-based systems are 
“hardworking assistants.” He cautions that researchers 
can only trust AI systems to solve specific problems, and 
human oversight is a key part of the process.
For more such updates, check Out recent Martech Cube 
Slides.