Martech Interview with Daniel Pantelo on Data Automation
                     Martech Interview 
with Daniel Pantelo 
on Data Automation
CEO of Marpipe, Daniel Pantelo talks about audience data in an 
interview with martech on data automation considering advertising 
function.
CEO of Marpipe, Daniel Pantelo
CEO of Marpipe, Daniel Pantelo talks about audience 
data in an interview with martech on data automation 
considering advertising function. He expresses the 
need for precision analytics focusing on customer 
privacy. Creative automation is transforming the way 
creatives go about the creative workflow.
Martech Interview - Audience Data
With consumer privacy regulations like iOS14, 
ATT, and GDPR ushering in a new era where 
invasive audience identifiers are no longer a 
viable path to performance, advertisers are 
flocking into two major alternatives.
Data and automation
Data and automation underpin every part of the 
marketing process today except for creative. 
Marpipe hopes to bring the benefits of 
data science and automation to the creative 
workflow for the first time at scale.
About Daniel Pantelo -
Dan is a marketing technology executive and 
the founder/CEO of Marpipe. Prior to founding 
Marpipe, Dan launched a marketing consultancy 
from his dorm room in college, which turned into 
a fast-growing agency based in Soho, Manhattan 
that specialized in creative production and 
demand generation for DTC businesses.
About Marpipe -
Marpipe is the world's first independent martech 
platform that automates the creative testing 
process for brands & Agencies. Today, Marpipe 
has raised over $10m from the likes of Adobe, 
Samsung, and executives at Buzzfeed, Hubspot, 
MediaMath, and Criteo.
For more such updates, check Out recent 
Martech Cube Slides.