Martech Interview with Phil Lore about Martech Stacks
                     Martech Interview 
with Phil Lore about 
Martech Stacks
Chief Revenue Officer of Affinity Solutions, Phil Lore 
talks in interview with martech about Martech Stacks 
focusing on customer experience.
Chief Revenue Officer of Affinity 
Solutions
Chief Revenue Officer of Affinity Solutions, Phil Lore 
talks in interview with martech about Martech Stacks 
focusing on customer experience underlining 
contextualization. He highlights the findings of their 
recent survey with marketing decision-makers.
Martech Interview
While we are moving toward a more 
programmatic world, the market definitely 
focused too heavily on AI and tech in general 
over the last few years, and we are currently 
seeing a market correction. While we are 
moving toward a more programmatic world, the 
market definitely focused too heavily on AI and 
tech.
Martech Stacks & customer 
experience
Focusing on building the next generation of truly 
transformational customer experiences in 
Banking/Loyalty platforms and enabling Brands 
and Marketers to drive greater ROI and 
efficiency within their Martech/Adtech stack.
About Phil Lore -
Phil Lore is EVP, and Chief Revenue Officer (CRO) for 
Affinity Solutions. Prior to joining the company, he 
served as Group VP of the Financial Services business 
unit at Acxiom Corporation. Phil has over 20 years of 
experience building high performance sales/account 
teams in Banking and Financial Services.
About Affinity Solutions -
Affinity Solutions is the first data-led intelligence 
platform that uses purchase signals as the 
authoritative source of truth in helping marketers, 
agencies and media organizations deliver 
emotionally resonant experiences that enrich 
people’s lives.
For more such updates, check Out recent 
Martech Cube Interviews.