Optimizing Your Marketing for Voice Search
                     Optimizing Your 
Marketing for Voice 
Search
Google! How can I optimize Voice Search to boost my digital marketing strategies? 
Google: Here is what I have for you, Check out this article on Martech Cube.
So, what is voice search?
Voice search is a speech recognition technology that 
enables users to search by saying terms aloud instead of 
typing them into a search field. The proliferation of 
smartphones and other small gadgets and Web-enabled 
mobile devices has spurred interest in voice search.
The evolution of voice search
Taking a step back, let’s dive into the evolution of 
voice search optimization. Only a few years back, voice 
search was a new phenomenon. Siri wasn’t a practical 
function on your iPhone but instead a silly and fun feature, 
which was hardly taken seriously.
Why is voice search important?
You might be feeling, “Voice search? None of my clients 
uses that!” So, let’s take a look at some of the industry 
statistics. You might realize how fast voice search is 
growing and why you should start optimizing your website 
for it too.
How does voice search works?
In a nutshell, voice search works by perusing the outcome 
that is pulled into the featured snippet, which is in position 
zero. So when you ask a question to your Voice Assistant like 
Siri, Google Home, Amazon Echo, etc. they will be utilizing 
the information in the Featured Snippet to answer your 
question.
How voice search impacts SEO Ranking
After all, the point of SEO is to rank websites precisely so 
potential customers can find the best information for their 
search query as quickly as possible. User experience is, 
ultimately, at the forefront of SEO.
Concluding lines
Did you know that mobile voice searches accounts to three 
times more likely to be location-specific than their text search 
counterparts? 
Voice search and local search go hand in hand and marketers 
should thus update their local SEO.
For more such updates, check Out recent Martech Cube 
blogs.