Tips to Recruit International Students at Your College
                     Tips to Recruit International Students at Your College
Mass Interact
[email protected]
www.massinteract.com
(312) 257-2228
1375 E Woodfield Road, Suite 570 Schaumburg, 
IL 60173 United States
The pandemic made it tough for US colleges to 
recruit international students. But it won’t last. 
Therefore, it is important to have an international 
student recruitment strategy to attract 
international students to the college.
5 Tips to Recruit More International Students at Your College
Understanding Students Wants
 Use analytics for getting information about 
website visitors. 
 Make surveys for existing international students 
to know what they like about the college.
5 Tips to Recruit More International Students at Your College
College Website Should Be Perfect
 Website is educational, easy to navigate, and appealing.
 Use simple language and format.
 Students can easily access information.
 Provide correct contact information for students.
 Include a chatbot on the website.
 Provide clear information.
 Website is mobile-friendly.
 Site should load fast.
5 Tips to Recruit More International Students at Your College
Use Visuals
 A smart international student recruitment strategy is using 
visuals. 
 Images, videos and virtual tours can help students make 
informed decisions.
 College virtual tours will attract visitors and lessen the 
bounce rate. 
 Talk about the college’s culture and   facilities.
 Existing international students can speak about why they 
like the institution.
 Infographics can convey important stats.
 Can use memes. 
5 Tips to Recruit More International Students at Your College
Do Promotions Actively
 Promote college through social media platforms and emails.
 Use images, videos or virtual tours.
 Create polls or surveys to encourage students to respond.
 Collect data to understand what marketing strategy to use. 
 Social media buttons can be easily found and posts can be 
easily shared.   
5 Tips to Recruit More International Students at Your College
Prioritize SEO 
 An excellent international student recruitment strategy is 
a strong SEO strategy. 
 Include keywords that international students use while 
searching for colleges.  
 Use long-tail keywords.
 Optimize alt tags, meta and image descriptions with right 
keywords.   
5 Tips to Recruit More International Students at Your College
Thank You
Mass Interact
Phone -  (312) 257-2228
Email -  [email protected]
Website - https://www.massinteract.com
Address -  1375 E Woodfield Road, Suite 570 Schaumburg, IL 60173 - United States