How Maurice Mattar built and scaled successful startups
                     Launching Top E-Commerce Platforms
HOW MAURICE MATTAR BUILT AND 
SCALED SUCCESSFUL STARTUPS
INTRODUCTION
 Maurice Mattar is a 
seasoned expert with over 
12 years of hands-on 
experience in e-commerce 
and digital marketing. He 
has successfully led and 
scaled startups across the 
FMCG, beauty, and retail 
sectors in Southeast Asia 
and the Middle East, 
making a lasting impact on 
the region’s digital 
economy.
LEADERSHIP IN GROWTH
 Through his strategic 
vision, Maurice Mattar 
has launched and 
managed some of the 
region’s top e-
commerce platforms. 
His leadership has 
transformed startups 
into market leaders, 
combining innovative 
strategies with 
practical execution.
DIGITAL EXPERTISE
 With deep expertise in 
growth strategy, brand 
building, and digital 
transformation, Maurice 
Mattar helps businesses 
adapt and thrive in 
highly competitive 
markets. His approach is 
rooted in real-world 
experience and 
measurable results.
FEEL22.COM
 At Feel22.com, 
Maurice Mattar has 
been instrumental in 
shaping one of the 
Middle East’s most 
recognized online 
beauty platforms. His 
leadership has driven 
strong customer 
engagement, high 
growth, and market 
expansion.
TEACHING & MENTORSHIP
 Currently teaching 
entrepreneurship at the 
American University 
of Beirut (AUB), 
Maurice Mattar shares 
his real-world expertise 
with aspiring founders. 
His classes focus on 
innovation, scalability, 
and the future of digital 
business.
SPEAKING ENGAGEMENTS
 Maurice Mattar has also 
been a guest speaker 
and lecturer at 
prestigious institutions 
such as the Lebanese 
American University, 
Université Saint-Joseph, 
HEC Paris, and more, 
sharing actionable 
insights with students 
and professionals alike.
EMPOWERING STARTUPS
 Beyond his executive roles, Maurice Mattar 
mentors startups and emerging brands, 
guiding them on market entry, brand 
positioning, and sustainable growth 
strategies.
KEY TAKEAWAYS
 12+ years in e-commerce and digital 
marketing.
 Leadership in FMCG, beauty & retail startups.
 Founder and driver of top regional e-
commerce platforms.
 Lecturer and mentor at leading universities.
ADDRESS & CONTACT 
INFORMATION
 Address – Beirut, Beirut Governorate, Lebanon
 Mail 
 LinkedIn
 Medium
 Pinterest
 Read My Blog