Malaysia E Learning Monetization Models Sample Report Ken Research
                     October 
2025
Malaysia E-learning Market 
Outlook 2023
By Technology (LMS, Smart Authoring 
Tools, Smart Classes) and Content 
(Multimedia, Online Test, Open 
Courseware, Simulation Content), By 
End Users (Universities/ Higher 
Education,
K-12 Schools, Corporate, Home Users)
Author: Jatin Nagpal  |  Vertical: Education and Recruitment  |  
Region: Asia
Shaped by Rising Internet & Smartphone Penetration, Government Digital Education Initiatives, 
Demand for Upskilling & Lifelong Learning.
Table of 
Contents
1 1. Executive 
Summary
1.1 Executive Summary of Malaysia E-learning 
Market
2 2. Overview of Malaysia E-learning Market Outlook 
2023
1. Market Volume Analysis
2. Market Revenue Analysis
3. Historical Market Performance (2018–
2022)
4. Market Forecast and 5-year CAGR (2023–
2028)
3 3. Market Segmentation of Malaysia E-learning, 
2025
1. Segmentation by Delivery Mode: (Web-based, Mobile Learning, Virtual Classroom)
2. Segmentation by End-User: (Corporate, Academic, Government & Public Sector)
3. Segmentation by Component: (Content, Platforms, Services)
4. Segmentation by Deployment Type: (Cloud-based, On-premise)
5.Segmentation by Application: (Skill Development & Certification, Compliance & Regulatory Training, 
Language & Soft- Skills Training, Academic Curriculum Support)
4 4. Industry Analysis of Malaysia E-learning Market Outlook 
2023
1. Growth Value Drivers
1. Rising Internet & Smartphone 
Penetration
2. Government Digital Education 
Initiatives
3. Demand for Upskilling & Lifelong 
Learning
4. Technological Innovations (AI, VR/AR)
2. Industry Challenges
1. Digital Divide & Infrastructure Gaps
2. Quality Assurance & Accreditation 
Issues
3. Content Localization & Language 
Barriers
4. Data Privacy & Cybersecurity 
Concerns
3. Opportunities
1. Integration with Telecom & ISP 
Partnerships
2. Expansion in Vocational & Skill Training
3. Microlearning & Gamification
4. Corporate & SME Training Solutions
4. Trends
1. Personalized & Adaptive Learning
2. Subscription-based & Freemium 
Models
3. AI-driven Content Recommendations
4.4.4. Hybrid Learning 
Frameworks
5 5. Value Chain and Industry 
Taxonomy
1. E-learning Value Chain 
Analysis
1. Content Creation & Curation
2. Platform Development & 
Maintenance
3. Delivery & User Support
4. Assessment & 
Certification
6 6. R2e.gulIantdoruys try Taxonomy Overview
Framework
1. National Education Policies & Malaysia Education 
Blueprint
2. Accreditation Bodies & Quality Standards
3. Personal Data Protection Act (PDPA) Compliance
4. Tax Incentives & Funding Schemes
7 7. Competitive Landscape of the Malaysia E-
learning
1. Major Companies Covered: (LinkedIn Learning, Udemy, Coursera, Pluralsight, FutureLearn, and Others)
2.Operational Parameters: (Company, Headquarter, Revenue Growth Rate, Market Share, Average 
Revenue per User, Net Profit Margin, and Others)
3. Financial Parameters: Market Shares, Revenues, and Profit Margins
8 8. Future Market Segmentation of Malaysia E-learning, 
2030
1. Segmentation by Delivery Mode: (Web-based, Mobile Learning, Virtual Classroom)
2. Segmentation by End-User: (Corporate, Academic, Government & Public Sector)
3. Segmentation by Component: (Content, Platforms, Services)
4. Segmentation by Deployment Type: (Cloud-based, On-premise)
5.Segmentation by Application: (Skill Development & Certification, Compliance & Regulatory Training, 
Language & Soft- Skills Training, Academic Curriculum Support)
9 9. Analyst 
Recommendations
1. TAM, SAM & SOM Analysis
2. Market Entry & Expansion 
Strategies
3. Product Innovation & 
Differentiation
4. Collaboration & Partnership 
1 10. ReseMarocdhe ls
Methodology
0
1. Data Collection Sources
2. Primary Research Method
3. Secondary Research Method
4. Forecasting & Analytical 
Techniques
10.5. Assumptions & 
Limitations
1 11. 
Disclaimer
1
12. Contact 
Us
1
2
0
1
Executive 
Summary
Executive Summary
Exhibit 1.1
Taxonomy & Market Size of Malaysia E-learning 
Market
Malaysia E-learning 
Market (USD XX 
Mn)
By Delivery Mode By End-User
Web-based Mobile Learning Virtual Classroom Corporate Academic Government 
XX% XX% XX% XX% XX% & Public 
Courses Native apps Synchronous Sector XX%
accessed via and video 
desktop/laptop responsive conferencing 
, centralized web apps for and Focus on Digital Training for 
LMS portals. mobile interactive employee classrooms civil service 
learning. webinars. upskilling and university and public 
and LMS health 
compliance integration. modules.
Course-
training.
centric Native Real-time 
LMS (XX app video 
%) modules streams (XX
(XX%) %) K–12 Federal 
Large institution agencie
Enterprise s (XX%) s (XX%)
Portal- s (XX%)
centric Web- Interactiv
platforms responsiv e Higher State/Local 
(XX%) e modules webinars Small & Educatio municipalitie
(XX%) (XX%) Medium n (XX%) s (XX%)
Enterprise
s (XX%)
SMS/MMS
micro-
alerts (XX
%)
By Component Content Platforms Services
By Deployment Cloud-based On-premise
Type
By Skill Development & Certification Compliance & Regulatory Language & Soft-Skills Academic Curriculum 
Application Training Training Sup
Source: Ken Research Analysis
Note 1: Exhibits are illustrative; detailed numbers appear in the full 
report.
Note 2: XX% denotes CAGR.
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02
Malaysia E-
learning Market 
Outlook
Malaysia E-learning Market Outlook
Malaysia E-learning Market Scenario
Malaysia’s e-learning market in 2023 benefi ts from robust digital infrastructure and rising demand for 
flexible skills training. Fueled by government digital literacy initiatives and growing corporate adoption of 
virtual learning solutions, the sector is witnessing increased investment in adaptive platforms and AI-driven 
content. Key value drivers include smartphone proliferation, affordable broadband and public–private 
partnerships accelerating curriculum digitization.
Over the next five years, growth will be driven by enhanced personalization through data analytics, micro-
credentialing and immersive technologies. Potential scenarios range from expanded regional export of 
Malaysian content to intensified competition from global providers. Overall, strategic collaborations and 
policy support catalyze growth.
Exhibit 2.1
Illustrative Malaysia E-learning Market Overview
CAGR: XX%
XX% XX%
XX% XX%
XX% XX%
XX% XX%
XX% XX%
XX% XX%
2025 2030
By Delivery Mode Web-based Mobile Learning Virtual 
Classroom
By End-User Corporate Academic Government & Public 
Sector
Source: Ken Research Analysis
Note 1: The exhibit serves as an illustration, with numbers currently masked. The detailed statistics will be included in the final 
report.
Note 2: All revenue and financial numbers are for current year and financial year, i.e., 2025 & 2030.
Note 3: XX% in the above exhibit denotes market size.
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03
Market Segmentation 
of Malaysia E-learning 
Market
Market Segmentation of Malaysia E-learning Market
Malaysia E-learning Market Segmentation
The Malaysia e-learning market in 2023 shows robust segmentation across delivery modes, end-users, 
components, deployment types and applications. By Delivery Mode, Web-based platforms—Course-centric LMS (XX
%) and Portal-centric platforms (XX%)— lead uptake, while Mobile Learning’s Native app modules (XX%) are fastest 
growing thanks to enhanced UX. Virtual Classroom offerings—Real-time video streams (XX%) and Interactive 
webinars (XX%)—have seen surging enterprise adoption. By End-User, Small & Medium Enterprises (XX%) outpace 
Large Enterprises (XX%) in growth, and K–12 institutions (XX%) drive Academic segment expansion. Content and 
Platforms jointly capture the largest share among Components. Cloud-based solutions (XX%) eclipse On-premise, 
and Skill Development & Certification remains the top Application, fueled by government-backed upskilling 
initiatives.
Exhibit 3.1
Illustrative Market Segmentation of Malaysia E-learning Market
State/Local 
Virtual municipalitie Academic 
Classroom s XX% Curriculu
XX% m Mobile Academi Service
Support 
Learning (XX c (XX s XX
XX%
SMS/MMS %) %) %Federal On-
micro- alerts agencies XX% premis
XX%
e XX
%
Government 
& Public 
Web- Sector XX%
responsive Language & 
modules Portal- Small & Soft- Skills 
XX% Platformcentric Medium Training XX%
s XX
platforms Higher Enterprises 
%
(XX%) Education XX (XX%)
% Compliance 
& 
Native Regulatory 
app Training
modules XX%
XX% K–12 
institutions Cloud-
XX% based Skill 
Web- Course- XX% Development 
based Large Content centric 
XX% Enterprises XX%
& Certification 
LMS (XX
(XX%) XX%
%) Corporat
e XX%
By Delivery Web-based By End-User Corporate By Component By Deployment By Application
Mode Type
Key Takeaways:
Web-based platforms lead uptake in the e-learning 
market. Mobile Learning’s Native app modules are the 
fastest growing. Small & Medium Enterprises outpace 
Large Enterprises in growth. Cloud-based solutions 
eclipse On-premise deployments.
Source: Ken Research Analysis
Note 1: This exhibit serves as a visual representation. The final chart will include additional segments along with detailed 
statistics in the final report.
Note 2: All revenue and financial numbers are for the current year.
Note 3: "XX%" in the above exhibit denotes market shares.
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04
Overview And Genesis 
Of The Malaysia E-
learning Market
Overview And Genesis Of The Malaysia E-learning Market
Malaysia E-learning Market Ecosystem
In Malaysia’s 2023 e-learning ecosystem, large enterprises (e.g., major LMS and MOOC providers) leverage 
partnerships with universities and government bodies to deliver scalable, subscription- or license-based 
platforms to students and corporations; their business models feature high fixed costs for technology and 
content, key activities in platform development, and revenue from multi-year contracts. Medium-sized 
firms (private training institutes, niche edtech vendors) collaborate with industry associations to offer 
customized courses for professionals and SMEs; they monetize via per-course fees, incur moderate instructor 
and marketing expenses, and focus on content design and corporate outreach. Small startups and tutor-
platforms partner with freelancers, deliver pay-per-session or micro- subscription services to individual 
learners, operate with minimal overhead, and prioritize agile content creation and direct digital channels 
for revenue. The ecosystem is diverse, with each player type focusing on different revenue models and 
partnerships to thrive in the competitive landscape.
Exhibit 4.1
Illustrative Ecosystem of Malaysia E-learning Market
Entity type Revenue Streams Players
▶  Subscription fees (monthly/annual) are a 
primary revenue stream for e-learning 
platforms.
Courser
▶  Pay-per-course or certification fees offer a Udemy 
E-Learning Platforms flexibility for learners seeking specifi c skills. Skillshar
▶  Freemium upsell models provide basic e
access with options for premium content or OpenLea
rning 
features. (MY)
▶  Advertising and sponsorships are leveraged to 
▶  gSeanaeSr/ahtoes atidndgi tsiounbaslc rinipctoimones.  are common 
for LMS vendors, providing scalable 
solutions. LATIZ (Moodle 
▶  Per-user or per-institution licensing offers MY partner)
LMS Vendors tailored pricing models. eThink Asia 
RedCom 
▶  Implementation and customization fees are Solutions Agmo 
charged for bespoke solutions. Studio
▶  Maintenance and support contracts ensure 
ongoing service and reliability.
▶  Custom content-development fees are 
charged for creating tailored educational 
materials.
PandLR 
▶  Licensing of course modules (CaaS) allows for Intellisoft Asia 
Content & Course Developers scalable distribution. Academy of 
▶  Revenue-share or royalty agreements with Hope CikiTV
platforms provide ongoing income.
▶  Assessment and certification service fees are 
additional revenue streams.
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Entity type Revenue Streams Players
▶  Workshop and seminar fees (onsite and virtual) 
are key revenue sources.
▶  Retainer and consulting contracts provide steady HRD Corp (STL)
Corporate & Professional income streams. ICDL Malaysia
Training ▶  Certifi cation and exam-proctoring fees are Korn Ferry 
charged for professional validation. Malaysia Dale 
Carnegie
▶  Blended-learning program packages offer 
comprehensive training solutions.
▶  Transaction commissions (per-trx % or flat fee) 
are a primary revenue model. iPay88
eGHL (Helper) 
Payment & Monetization ▶  Setup and API-integration fees are charged for 
Razer 
Gateways initial service deployment.
Merchant 
▶  Subscription or license fees for payment- Services
portal use provide ongoing revenue. MOLPay 
(Razer Pay)
▶  IaaS/PaaS consumption fees are charged for 
compute and storage services. AWS (AP-SE1)
Microsoft Azure 
Cloud & Infrastructure ▶  Bandwidth and data-usage subscriptions are 
Google Cloud 
Providers essential for e-learning platforms.
Telekom 
▶  Managed-service and uptime SLAs ensure Malaysia Cloud
reliable service delivery.
▶  Hardware sales and leasing (tablets, PCs) are 
primary revenue streams. Apple 
Device & ▶  Enterprise volume-license and bulk-purchase Samsun
Hardware discounts are offered to large buyers. g 
Manufacturers ▶  Ongoing service and warranty contracts Huawei 
Lenovo
provide additional income.
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05
Competitive 
Landscape
Competitive Landscape (1/3)
Competitive Landscape Overview
Malaysia’s e-learning landscape in 2023 features local and global players competing across SaaS, 
marketplace and content-licensing models. OpenLearning offers institutions a subscription-based SaaS 
platform (key partners: universities; activities: platform development; value: custom blended learning; 
channels: direct sales; revenue: tiered licensing). Zills delivers skill-based microlearning via B2C freemium 
and corporate subscriptions (partners: employers; activities: content curation; value: bite-sized modules; 
channels: mobile app; revenue: premium features). Udemy’s marketplace connects instructors and 
learners (partners: independent tutors; activities: platform maintenance; value: diverse courses; 
channels: web/mobile; revenue: commission). Coursera licenses university content for professional 
upskilling (partners: colleges; activities: content localization; value: accredited certifications; channels: 
online portal; revenue: subscriptions & pay-per-course).
Exhibit 5.1
Illustrative Market Shares of Key Players in Malaysia E-learning Market
Note: These are illustrative representations and do not reflect actual data or real-world figures
Source: Ken Research Analysis
Note 1: The XX% in the exhibit represents the market share of each 
company. Note 2: The exhibit serves as an illustration, with numbers 
currently masked. Note 3: All revenue and financial numbers are for the 
current year.
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Competitive Landscape (2/3)
Exhibit 5.2
Illustrative Competition Matrix of Malaysia E-learning Market
Major Players in Malaysia E-learning Market
Figure represents cumulative market share for only the product 
segment.:
Malaysia E-learning Market: 
USD XX Mn
Note: These are illustrative representations and do not reflect 
actual data or real-world figures
Large Medium Small 
Players Players Players
Source: Ken Research Analysis
Note 1: The XX% in the exhibit shows the market share of each company, which represents the company’s contribution to the total 
market.
Note 2: The exhibit serves as an illustration, with numbers currently masked.
Note 3: All revenue and financial numbers are for the current year.
Note 4: Enterprise size categories based on annual revenue in US€—Large > US€50 Mn; Medium US€10 Mn–US€50 Mn; Small < 
US€10 Mn.
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Competitive Landscape (3/3)
Exhibit 5.3
Illustrative Cross Comparison of Key Players in Malaysia E-learning 
Market
Revenue Average Net Customer Course 
Market Platform 
Company Headquarter Growth Revenue Profit Retention Completion 
Share Uptime
Rate per User Margin Rate Rate
LinkedIn Sunnyvale, 
XX XX% XX XX% XX% XX% XX%
Learnin California, 
g USA
San 
Udemy XX XX% XX XX% XX% XX% XX%
Francisco, 
California, 
USA
Mountain 
Coursera XX XX% XX XX% XX% XX% XX%
View, 
California, 
USA
Draper, 
Pluralsight XX XX% XX XX% XX% XX% XX%
Utah, USA
London, 
FutureLearn XX XX% XX XX% XX% XX% XX%
United 
Kingdom
Cambridge, 
edX Massachusett XX XX% XX XX% XX% XX% XX%
s, USA
New York 
Skillshare XX XX% XX XX% XX% XX% XX%
City, New 
York, USA
Alison Galway, Ireland XX XX% XX XX% XX% XX% XX%
Kuala 
Mindvalley XX XX% XX XX% XX% XX% XX%
Lumpur, 
Malaysia
Sydney, 
OpenLearning XX XX% XX XX% XX% XX% XX%
Australi
a
Source: Ken Research Analysis
Note 1: The XX% and XX values in the exhibit represent placeholder data and will be replaced with actual figures in the final 
report.
Note 2: All revenue and financial numbers are for the current year.
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06
Analyst 
Recommendation
Analyst Recommendation
TAM/SAM & SOM Analysis
Exhibit 
6.1
Target Addressable Malaysia E-learning Market 
Outlook 2023
TAM = USD XX Mn (All Malaysia’s digital 
learning spend potential; derived from 
education GDP share and internet 
penetration projections.)
SAM = USD XX Mn (Segment 
catering to urban K12 and tertiary 
students; estimated via enrollment 
demographics and internet 
access.)
SOM = USD XX Mn (Initial 
commercially viable share; 
constrained by current 
platform capabilities, regional 
competition, and year-one 
adoption rates.)
Source: Ken Research Analysis
Note 1: The exhibit serves as an illustration, with numbers currently masked. The detailed statistics will be included in 
the final report.
Note 2: All revenue and financial numbers are for the current year.
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health services ▶ Telemedicine and 
▶ Streamlining online consultation
▶ Strategic partnerships patient 
with healthcare ▶ Personalization of management patient care
networks systems
▶ Optimizing scheduling 
and resource 
management
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▶ Post-merger integration ▶ Health service 
management
▶ Integration of new technologies
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Research Methodology
1. Desk 2. Expert Interviews 3. Sanity Check 4. Forecasting 
Research Models Modeling
Conducted interviews 
Sources with industry experts, 
Applied a proxy model Developed a future 
educators,  and 
using the number of forecast model  using 
Utilized industry reports, technology providers to 
users, frequency of historical growth rates, 
academic  publications,  gain insights into market 
course purchases,  and adoption trends, and 
and government dynamics, chal lenges,  
average spend to economic indicators  to 
databases to gather data and opportunities in the 
estimate the project the market size 
on the Malaysia E- Malaysian e- learning 
addressable  market size, and growth trajectory of 
learning Market, including sector.
cross-verifi ed with the Malaysia E- learning 
market trends, key 
supply- side data on the Market over the next five 
players, and regulatory 
number of e- learning years.
environment.
providers and their 
revenue.
SAMPLE SIZE BY 
STAKEHOLDERS
By Stakeholders Number of Respondents
C Level Executive ~ 
Respondents
Operational/Regional ~ 
Managers Respondents
Business Development / Sales ~ 
Manager Respondents
Other -Key opinion leaders from Associations, Warehouses, and 
s Manufacturing firms.
SAMPLE SIZE BY RESPONDENT CATEGORY IN 
PERCENTAGE (%)
C Level Executive - XX
%
Operational/Region
al Managers  - XX%
Business 
Development / Sales 
Manager - XX%
Others - XX%
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▶ Education ▶ Alcoholic Beverages ▶ Advertising
▶ Recruitment ▶ Dairy Products ▶  Films and Animation
▶ Food Services ▶  Gaming and 
▶ General Food Gambling
Information Services, Newspaper 
▶ Non Alcoholic Beverages ▶ Magazines
and
▶ Tobacco Products ▶ Tourism
▶  TV, Radio and 
Broadcasting
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>
MANUFACTURING AND CONSTRUCTION CONSUMER PRODUCTS AND 
RETAIL MARKET
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▶ Other Manufacturing Activities ▶ Cosmetics and Personal Care
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