Partnering with MegaChess to Grow Your Shopping Mall's Business The purchase and installation of a giant chess set may sound like a novel way to attract visitors to your shopping mall. The truth is, buying a giant chess set is an affordable investment that will likely yield rich dividends for years to come. It can entice chess aficionados to visit your shopping center; occupy and entertain reluctant visitors as their partners continue shopping, and boost your mall's reputation as a can't-miss "hotspot" that offers exceptional customer experience and promotes local community building.