Merudh Patel shares 6 Ways to Optimize Your PPC Campaigns
                     M E R U D H P A T E 
L
Merudh Patel is an expert in performance campaign 
optimization and digital management expert 
6 Ways to Optimize 
 Your PPC 
Campaigns
WHILE THERE’S NO SECRET RECIPE FOR THE  
PERFECT PPC STRATEGY, WE CAN OFTEN  
ADJUST KEY FACTORS TO MAKE OUR  
CAMPAIGNS MORE APPEALING TO OUR  
TARGET AUDIENCE. AND AS CRUCIAL AS  
RESEARCH AND PLANNING MAY BE, IT’S RARE  
(IF NOT IMPOSSIBLE) TO PRODUCE PPC  
CAMPAIGNS THAT HAVE THE PERFECT  
BALANCE OF INGREDIENTS RIGHT OUT OF  THE 
GATE.
01
While you’ve already  
REVIEW  performed keyword  research prior to launching 
AUDIENC  your ads, customers often  
search in ways that  
E  SEARCH surprise us. Fortunately,  
you can catch some of  
 TERMS these surprises within your 
 Google Ads dashboard.
Google Ads lets you bid  
differently on  
02 ads/keywords based on  the device they’re sent to  
(desktop, tablet, and  
TAKE  mobile). This gives you a  
ADVANTAG great chance to review the  behavior of your audience 
E  OF  on each type of device so  
you can make more fine-  
DEVICE  tuned decisions about  
where to direct your ad  
BIDDING budget.
03 You can also change the  way you bid according to  
different hours and days of 
 the week. For some  
SAVE ON  businesses, this is a handy  
SPEND WITH way to avoid spending  money on ads during  
 times when customers  
aren’t shopping.
DAYPARTIN
G
04 The internet is the global  
system of interconnected 
USE   computer networks that  
use the Internet protocol  
LOCATION  suite to link billions of  
devices worldwide.
TARGETIN
G
05 Sitelinks are ad extensions  that take people to  
specific internal pages on  
your site. They’re a great  
CREATE  way to get better visibility  
SITELINK  in the SERPs and provide a 
 more customized user  
EXTENSIONS experience for the people  
viewing your ads.
Because observing your  
data and making  
06 adjustments will lead to  optimized ads over time,  
you can expedite the  
RUN A/B process by giving yourself 
 more data to work with.
 TESTS PPC ads, with their limited 
 character count and fairly 
 consistent requirements,  
are perfect for A/B 
testing.
WHILE HAVING PERFECTLY OPTIMIZED ADS  
MAY SEEM LIKE A LOFTY GOAL FOR ANY  
PAID SEARCH STRATEGY, YOU CAN GET  
YOURS CLOSE. ALL IT TAKES IS TIME,  
MEANINGFUL DATA, AND A WILLINGNESS TO  
ADJUST BASED ON NEW INFORMATION.
THAN
K  
YOU!
F O R S P E N D I  N G Y O U R T I  
H T T P : / / M E R U D H P A T E L . C 
O M /
M E W I T H U S