Market Smart: How to Gain Customers and Increase Profits with B2B Marketing
                     Market Smart: How to Gain Customers and Increase Profits with B2B 
 Marketing
This book is a practical, one-stop resource for B2B marketing success.
Written for B2B companies who don’t have multi-million dollar marketing budgets but want  
to use marketing to grow sales, it’s heavy on pragmatism and light on theory.
You’ll learn to:
 Develop a marketing strategy with a practical 3-step process
 Identify what customers really want
 Choose the right marketing tactics
 Create a realistic action plan
 Set goals
 Budget and manage marketing activities
 Implement effectively
Want to put marketing to work for your B2B company? Lisa Shepherd’s first book is a 
 complete resource for understanding the fundamentals of marketing strategy.
Source Url: https://www.mezzaninegrowth.com/b2b-marketing-books/market-smart-  
mezzanine-book/