Walking On The Moon: Learning To Sell In A Business Landscape
                     Walking On The Moon: Learning To Sell In A Business Landscape
What do you do when your 17-year-old company starts to lose sales?
Walking on the Moon tells the story of John Davidson, CEO of ClinTek and 
his  journey as he shepherds his business towards a new way of generating 
revenue. He  tries a variety of fixes, sometimes his least likely choices 
panned out while the “sure  winners” flopped. Will John succeed in 
teaching his company to take giant leaps in  the new business landscape, 
or will ClinTek lose its footing?
This book will take you through eight critical lessons that John learns along 
his  revenue-generation journey and a practical guide for implementing 
B2B marketing  tactics
Source Url : 
https://www.mezzaninegrowth.com/b2b-marketing-books/walking-  
on-the-moon-mezzanine-book/