Data Analytics To Improve Decision-Making
                     Data 
Analytics To 
Improve 
Decision-
Making
What Is Data Analytics In Business
• Analyzing data to find answers, spot trends, and draw conclusions is known as data analytics. Business analytics 
is the term used frequently to describe data analytics used in business.
• To analyze data, you can utilize software, frameworks, and applications like Google Charts, Data Wrapper, 
Infogram, Tableau, and Zoho Analytics. These can help you in exploring data from many angles and producing 
visuals that shed light on the story you're trying to tell.
• Data analytics also includes the use of algorithms and machine learning, which can collect, sort, and analyze 
data more quickly and in greater volume than people.
• Although writing algorithms is a more complex data analytics ability, you can profit from data-driven decision-
making without having a strong background in coding and statistical modeling.
• This decision-making process is made easier, and the human skills are strengthened by big data analytics. For 
faster adoption and time to value, enterprises need to choose analytics solutions based on a few critical factors.
Who Needs Data Analytics
Any business professional who takes decisions must have a solid understanding of data analytics. Data access is 
easier to come by than ever. You may ignore significant possibilities or warning signs if you design strategies and 
make decisions without taking the facts into account.
Skills in data analytics can be useful for the following professions:
• Marketers develop marketing plans by using information about customers, market trends, and the results of 
previous campaigns.
• Product managers improve their companies' goods by analyzing market, industry, and user data.
• Finance experts predict the financial trajectories of their organizations using historical performance data and 
market trends.
• Human resources and diversity, equality, and inclusion specialists can use information on industry trends and 
employee perspectives, motivations, and behaviors to make significant organizational changes.
Data Analytics Driven Decision-Making
Here are some essential factors that help businesses choose the best big data analytics solutions for making quicker 
and more informed decisions.
• Augmented decision-making: Through interactive drill-through features and visual graphs, it improves human 
decision-making. The data fabric gains an innate intelligence thanks to AI/ML algorithms, which also make it 
possible to link the dots and build larger pictures.
• Context-sensitive: The aggregated data must be seen holistically from all angles during data discovery. Better 
decision-making is made possible by context-sensitive knowledge.
• Composable, transparent, and accurate: The output is more accurate the more modular and comprehensive the 
application that takes into account various data stacks. The solution is more reliable the more transparent the 
result.
• Future-ready technology: The Cloud-based Big Data Analytics environments provide the greatest degree of 
flexibility, scalability, and computing capacity, as well as quick querying alternatives. Data analytics leaders place 
a premium on systems with simple user interfaces, deep dive capabilities, and self-service analytics support.
Big Data Analytics Benefits
• Collaboration and Connected decision-making: To present a complete big picture, big data analytics joins the 
dots among the data points and takes into account the opinions of all the stakeholders. 
• Optimize distributed data: Cloud-enabled Big Data Analytics gives businesses the ability to conduct discovery 
across the entire data fabric at scale, reduces the need for manual labor and human error, and enables them to 
create innovative reports for high-quality data analysis.
• Predictive Analytics and Scenario Generation: It enables the acceleration of the development and maintenance 
of predictive insights across several IoT devices as well as the generation of diverse scenarios.
• Data literacy and democratization: It modifies the leaders in data analytics' decision-making processes and 
democratizes the use of data-driven decision-making across Data Analytics CoEs and Change Management 
Hubs.
• Outperform: Big Data Analytics supports ongoing business environment monitoring and gives businesses a 
competitive edge. It allows for group decision-making. 
Thank You
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