Mobile Health Apps and Solutions
                     Mobile Health Apps and Solutions Market
Proliferation of mobile devices provides an entirely new and effective dimension to the healthcare 
industry, wherein solutions can be provided to end users in an extremely easy-to-use manner that can 
be accessed irrespective of the use location. Advent of mHealth apps and solutions have led the 
healthcare solutions market to expand its reach from hospitals to primary care and office space.  The 
industry is witnessing influx of various start-ups venturing into the market, leading to high competition.
Mobile health apps segment is expected to grow at impressive double digit CAGR over the forecast 
period (2016–2024), creating new market opportunities for the players worldwide.Proliferation of 
smartphones fueling mobile health apps and solutions market growthOver 600 million people are 
expected to use mobile healthcare apps by 2017, creating a highly lucrative market opportunity for 
healthcare players. The industry is projected to be mainly driven by growing healthcare expenditure and 
consumer changing lifestyle. Advancements in computing ability of mobile devices would bridge the gap 
between patient’s expectation and treatment delivered. The technology is perceived to be an enabler of 
quality healthcare.
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Though the industry is set to grow at a robust rate, lack of collaborations among healthcare service 
providers and low healthcare apps utilities awareness among the masses are major industry pitfalls.
Coherent Market Insights has segmented the mobile health apps and solutions market on the basis of 
following:
On the basis of operating system, iOS mHealth app is expected dominated the market in 2015. However, 
the segment is expected to lose major market share to android app segment by 2024. Among device 
segments, smartphones are expected to dominate the market, followed closely by tablets through 2024. 
Tablets are expected to be most prominent in developed regions.Emergence of connected and 
integrated healthcare solutions driving growth of North America and Europe marketsThe mobile health 
apps and solutions market report covers market analysis across regions namely North America, Europe, 
Asia Pacific, Latin America, Middle East and Africa.
Geographically, Europe, followed closely by North America is expected to dominate the market 
throughout the forecast period. Presence of leading mHealth service providers, along with wide 
availability of high-quality healthcare amenities, and increased healthcare awareness is expected to 
bolster market growth.
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The market in Asia Pacific is growing at the fastest rate, driven primarily by rising demand in China and 
India. China and India account for over 36% of global population, creating lucrative market opportunity 
for players in the long run.  Markets in Latin America, Middle East, and Africa are expected to grow at a 
relatively sluggish rate, with upward growth traction expected in the mid of the forecast period.
Major players in the mobile health apps and solutions market include Runtastic, Nike, MyFitnessPal, 
Azumio, GP Apps, Pacer Health, Kinosis, GoodRX, Leafly, and Epocrates.
Increasing use of digital health records by healthcare professionals is expected to boost the market. For 
instance, Royal Philips, in India findings of the 15-country Future Health Index (FHI) 2019 report stated 
that 76% of healthcare professionals in India use digital health records (DHRs).Increasing initiatives by 
government bodies to launch mobile health apps is also expected to boost the market growth. For 
instance, in August 2019, the U.S Department of Veteran Affairs released free mobile app, the VA 
Launchpad to streamline health care access for veterans and caregivers.However, lack evidence and 
imperil patient privacy in mHealth apps is expected to hinder the market growth. For instance, in 
February 2019, British Medical Journal in the paper ‘Data sharing practices of medicines related apps 
and the mobile ecosystem: traffic, content, and network analysis’ stated that mHealth apps lack 
evidence and imperil patient privacy.
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