Patient Centric Healthcare App Market
                     Patient Centric Healthcare App Market
Increasing consumer health awareness and rising prevalence of various diseases is peaking consumer 
interest towards ways to monitor and maintain good health. Increasing prevalence of obesity and 
diabetes, and high cholesterol levels due to changes in lifestyle and proliferation of smartphones and 
wearable devices are influencing the populace to opt for various health monitoring apps to monitor and 
maintain optimal health. Patient centric healthcare apps help users to stay updated about medication 
times, number of calories consumed, dehydration level in body, etc. As per a recent statistic shared by 
Apple Inc., on an average, an iPhone user unlocks his phone 80 times a day, while statistics released by 
Pew Research stated that around 46% of people surveyed in the U.S. claimed that they simply could not 
live without their phones. This creates a large target population for developers of health apps Increasing 
trend towards usage of healthcare IT systems to offer access to patients data to practitioners sitting 
anywhere in world and routine checkup of lab reports, easy access to radiology and pathology reports 
from mobile devices is expected to boost growth of patient centric healthcare app market. 
Increasing occurrence of complications due to non-adherence to doctor’s recommendations and not 
undergoing routine checkup due to busy work life, necessitates a companion app that helps users 
actively monitor their health. The healthcare industry in general is experience an increasing trend 
towards patient-centric approach in clinical trials focusing on personalized medicine and patient 
empowerment. This entails enhanced focus on patient care as part of healthcare services and enables 
the patient to access the various services and take control of their own health. This is expected to 
further create lucrative opportunities to patient centric healthcare applications providers for diagnostic 
purpose. Increasing government initiatives to digitalize healthcare system in their respective countries 
as part of overhauling and strengthening the healthcare infrastructure is acting as a value-driver to 
patient centric healthcare app. Dubai Health Authority (DHA) launched patient centric app Sehhaty as 
part of its smart city program. Developed regions such as North America and Europe are expected to 
contribute major share to the market due to higher acceptance of advanced technologies, 
complemented by robust healthcare infrastructure and high discretionary income in these regions.
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Global Patient Centric Healthcare App Market Taxonomy
The global patient centric healthcare app market is classified on the basis of following segments:Major 
Patient centric Healthcare apps in the market: Patient Centric Connected Care (PC3)( Infinite Computer 
Solutions Inc.), IntelliVue Guardian System (Philips), Philips mobile medical app (Philips), miMeds 
(iPatientCare), miCalc (iPatientCare), miWater (iPatientCare), Apple’s CareKit (Apple) etc.
Increasing focus on multi-platform apps for wider penetration                                                 
Companies are focusing on introducing novel apps that can sync with various health monitoring devices 
and offer compatibility with most major mobile platforms in order to increase product penetration.  In 
July 2014, iPatientCare, Inc., one of the pioneer in mhealth and cloud based ambulatory HER launched 
its new patient centric app for iphone and ipad. It allows patients and clinicians to remain updated 
about patient’s health. In September 2016, IBA and Philip launched its new patient centric solution for 
IBA’s proton therapy system for treatment of cancer. In 2015, Health Fabric, launched its product health 
fabric store where clinicians and commissioners create, share and recommend care plans to their 
patients.
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Subscription-based services and in-app purchases: A preferred revenue generation model for players
The global patient centric healthcare app market is highly fragmented owing to the participation of 
many established and emerging players in the patient centric healthcare app market. Major players 
involved in the global patient centric healthcare app market include Philips, iPatientCare, MobileSmith, 
Klick Health, and Health Fabric.  Major players provide their apps for free. However, to avail of major 
services such as interactions with doctors, a one-time fee or a subscription model is adopted. For 
instance, DynaMed Mobile, Isabel, and Epocrates are some of the many apps in the market that are free 
to download, though there is a subscription fee applicable to avail of additional services. Advancements 
in technology are expected to pave way for patient centric healthcare apps that would monitor patient 
data in real-time and transmit the information to healthcare professionals for analysis.
Key Developments
Technological developments and product launches by market players is expected to drive demand for 
patient centric healthcare applications. In July 2019, Careology, a firm that uses intelligent technology to 
monitor health through a range of popular health-tracking devices, announced its plans to launch an 
AI-enabled, wearable app for patients diagnosed with cancer.
In June 2019, Innomar Strategies, a Canadia-focused subsidiary of AmerisourceBergen, launched a 
mobile app called Chronically Simple, that lets individuals with chronic conditions store and manage 
diagnostic images, test results, and health records online.
MHealth (mobile health) companies are focused on strategies such as acquisitions and collaborations to 
increase their market position and expand their product portfolio. In March 2019, Netmeds, an 
India-based mhealth firm that lets customers order prescription or over-the-counter medicines online, 
announced that it is acquiring a health-technology start-up, KiViHealth. The acquisition will allow 
Netmeds to utilize the KiViHealth platform which allows doctors to generate digital prescriptions.
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