For Monoranjan Roy Pincon Ltd, channel partnership had a very big role to play in supporting the market expansion efforts. Whether it was dealing with wholesalers, distributors, retailers, or supply chain operators, by maintaining strong channel relationships, Pincon was easily able to scale its business. It was also able to ensure that the products reached out to the target audience. Here, in our blog, we are going to take a look at how building strong channel relationships helped Monoranjan Roy succeed to an extraordinary level.