How Can Small Businesses Use SEO
                     SEO Tips for Small Business
SEO for small businesses can be overwhelming and confusing, but crucial in
building brand awareness and visibility for a successful small business. Search
Engine Optimization (SEO) creates your presence in the online world with top
search  results.  Interestingly,  more  than  65%  of  American  consumers  research
online before purchasing a product, testifying to the importance of SEO for small
businesses.  So,  optimizing  your  business  is  crucial  for  promising  growth.
Consulting with a local SEO expert can help because some small businesses may
leverage local traffic, which can be rewarding.  
Tips for Small Business SEO
Keyword Research
Keyword research can make or break your growth strategy. Focusing on keywords
relevant to your niche is a better strategy for small businesses because you can
connect with a target audience. It is suggested to use less competitive keywords
that your competitors haven’t used. Although they may not bring you significant
traffic, these keywords will help you climb the rankings. When your website
gains strength, you can attempt to use high-competition keywords. Consulting with
a Houston SEO expert can help you find the best keywords for your business.
Business Listing
Creating a business listing boosts online visibility. Google My Business listing
can drive search traffic  for your  business.  Additionally,  Google My Business
listing tool helps search engines find accurate information about your company.
To optimize your website for “near me” queries, Google My Business listings can
deliver a promising result. You can rank higher than your rivals in local search
results using this tool. Small businesses might learn more about the behavior of
their clients through these listings
Backlinks
Backlinks  can improve  page  authority  and website  ranking.  Linking to  high-
authority sites helps you gain popularity in the online space. You must verify that
the only hyperlinks directing visitors to your page are from reliable sources.
Employing a strategy to prevent spam links can go a long way because spam
links can hurt  your ranking. Quality backlinks build confidence among users,
encouraging them to use your product or service. Additionally, they give a strong
indicator of importance to Google to rank further.
Improve Technical SEO
Improving technical SEO prevents your rankings from a nosedive in the cutthroat
competition.  Working  on  creating  strong  Javascript,  XML  sitemaps,  Site
architecture, URL structure, etc is crucial for a better user experience.
Conclusion
Although  staying  afloat  in  the  bottleneck  competition  can  be  challenging,
employing the best strategies can help rank you better in the SERPs. Using these
tips can help you improve your overall site experience. Moreover, improving page
load speed can bring a massive difference in results. Additionally, posting video
content on your website or social media channels adds more glory.
 
 
Source
https://localseoexpert.us/seo-tips-for-small-business/