social media marketing
                     Social Media Marketing Services in Pakistan 
We have been using social media for business promotion since the late 1990s when blogs became 
popular. When Facebook became popular in the business world, we adopted the Facebook promotion 
strategy, which changed the online marketing model forever. Today, using Facebook as a channel to 
communicate with customers, enhance connections, and increase sales has become mainstream.
Over the past decade, we have helped our clients gain tens of thousands of "fans" through social media 
management services, including Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google+ and other 
major social networking platforms.
You may be tempted by advertisements from other companies that claim to create a Facebook 
homepage for you for free. Be careful! These companies are dependent on you to provide them with 
content. VIB takes the worry and effort out of your work. We understand your business and tailor social 
media content for you. We also interview and research your audience to incorporate content that they 
are interested in.
By combining social media advertising, we can help you increase your target customers and navigate 
more customers to your business website. You will see the charm of social media marketing!
What you can expect from working with VIB Marketing Consulting:
Strategic Planning – Create a plan first. Why do you want your customers to contact you through social 
media? To achieve your goals, you first need to understand your customers and find out why they want 
to contact you.
Page Building – Your business should be where your customers are. This means you need to have a page
on the most widely used social networks. We can help you build pages on Facebook, Twitter, LinkedIn, 
Instagram, Pinterest, Google+, and emerging social media.
Content Development – Social media attracts customers to your business by sharing information. After 
understanding your business and your customers, we will plan a comprehensive content plan that is 
useful, interesting, and interactive.
Management – You may have a great plan, but do you have the resources to run your page 
continuously? We can help you update it every day so that you can focus on your business.
Social Media Advertising – Facebook, Twitter, and LinkedIn have permanently changed the advertising 
model with their unique audience targeting platforms. These social media platforms can accurately push
your advertising messages to target customers based on the interests that customers have checked.  
Whether your potential customers share similar interests, job titles, or relevant personal profiles, social 
media will effectively present your company information to target customers based on their 
characteristics. We will push your company information to the most appropriate target customers 
through social media operations. We will write ads for you, help you attract "fans", and let them click on 
your website, your promotions, and pay attention to your business.
Effective listening - knowing where your customers are and what they are talking about online is the 
most basic issue. We are committed to establishing effective communication between your business and
your existing and potential customers.
Training and consulting - social media is still an emerging marketing channel, and you may not be 
familiar with communicating with customers through social media to increase sales. We have used social
media as a marketing tool since the beginning of social media for business, so we have enough 
experience to help you walk the "red carpet" and become a business "star".
Key elements of a social media marketing strategy
1. Set clear goals 
A key part of any successful marketing strategy is to set clear SMART (Specific, Measurable, 
Attainable, Relevant, Time-bound) goals and choose appropriate measurement indicators to 
facilitate tracking and understanding of the progress of the activity. Here are some social media 
marketing goals and their measurement indicators to help you better plan and evaluate your 
marketing strategy:
Marketing goals Measurement indicators Increase brand awareness Exposure (Impression), reach 
(Reach), number of fans (Followers), etc. Increase sales Customer conversion rate (Conversion rate), 
cost per actual completed action (CPA), shopping cart abandonment rate (Abandoned cart), return 
on investment (ROI), etc. Increase user engagement User engagement (Engagement rate), number 
of likes, number of comments, sharing rate, etc. Drive website traffic Click-through rate (Click 
Through Rate), number of repeat visitors (Repeat Visitors), etc.
2.Analyze the target audience
It is very important to target specific audiences for social media marketing because this can help 
you more effectively target and attract potential customers.  Your audience will determine your 
content, publishing schedule, and other important factors of your social posts. Here are some 
ways to analyze and understand your target audience:
Google Analytics: Google Analytics provides detailed data on website visitors, including their 
geographical location, traffic sources, visit time, etc. You can use this information to determine 
which regions or sources of visitors are most interested in your website.
Market Research: Market research through methods such as questionnaires, interviews, focus group
discussions, etc. can help you understand the needs, interests, and behavioral characteristics of your
target audience.
Social Media Platform Statistics: Social media platforms such as Facebook and Instagram have built-
in data analysis functions.  You can use statistics to get detailed information about your followers 
and fans, including their age, gender, location, preferences, etc.
Customer Management System (CRM): You can use CRM platforms such as HubSpot and SalesForce 
to deeply analyze customers’ historical data, including their purchase history, interaction behavior, 
and needs. This can help you better understand your target customers and provide more 
personalized marketing content and services.
    3.Choose the right platform
There are many types of social media platforms. But each platform actually has its own rhythm and 
characteristics, and should be selected according to your target audience.
4. Create valuable content
To stand out in the market, content quality is the first priority. The content you publish should be 
related to brand values and goals. This is not just a promotion of products or services, but also content 
should be created based on the needs and interests of the target audience, which will arouse the 
audience’s interest, resonate with the audience and solve problems. By providing valuable content, 
brands can build trust and connections with the audience, which will encourage them to interact with 
the brand and even buy products or services.
Suppose you are a sports shoe brand and your target audience is young sports enthusiasts. You can 
create and share sports tutorials, sports event information, fitness tips, and present them in the form of 
videos. Such content not only provides practical information, but also inspires the audience’s 
enthusiasm for sports, thereby attracting more potential customers who love sports, increasing brand 
awareness, promoting sales, and establishing stronger connections with the audience.
5. Regularly review and optimize content
Use tools such as data analysis and A/B testing to regularly follow up on the data and key indicators of 
each social media platform, including click-through rate, playback volume, completion rate, number of 
likes, etc., and analyze what type of information and topics the target audience likes most to create 
attractive content, attract more target audiences and increase interaction rate.
Social Media Marketing Trends in 2024
1. Conversational Marketing
Conversational marketing may be a relatively new concept for you, but it is an indispensable method
in your marketing strategy. According to Hootsuite statistics, the current market value of 
conversational marketing is $89 billion, and it will rise to $600 billion in 7 years. This is no longer just
a traditional one-way information transmission, but a real two-way dialogue, which helps to build a 
deeper relationship.
You can add a call to action button to your ads to guide users of social platforms to instant 
messaging platforms. For example, when customers see promotional materials on your social media 
or e-commerce website and are interested, they can immediately start a conversation with you by 
clicking the WhatsApp button, the Click to Messenger button or the Live Chat plug-in. This way of 
starting a conversation not only saves customers the trouble of finding a conversation entry, but 
also encourages interested customers to learn more about your products or services, thereby 
increasing conversion rates.
In addition, brands can also share product catalogs and payment links directly in WhatsApp, 
Messenger, and Instagram conversations, so that customers can seamlessly complete transactions in
their preferred channels and create seamless shopping. Moreover, this can not only provide 
customers with a more personalized experience and maintain customer enthusiasm, but also speed 
up the sales cycle and improve marketing performance.
2. Make good use of artificial intelligence tools
With the development of technology, artificial intelligence (AI) technology has become more and 
more mature, and AI is everywhere. The application of AI technology on social media has become 
more and more extensive, and it has become an indispensable part of digital marketing and content 
creation. Although AI cannot replace originality, creativity or thought leadership, knowing how to 
use AI can make social media marketing more effective. Using AI tools should be where everyone 
can focus in the future.
 AI text creative generation tools, such as ChatGPT, Jasper, and Copy.ai: can help you generate, 
create, and improve brand-friendly social media post copy, blog post, and advertising copy content 
based on brand goals, themes, styles, etc., and improve writing efficiency.
AI image generation technology, such as Midjourney, DALL-E, and Stable Diffusion: transform 
images, illustrations, graphic designs, and visual elements through various keywords, allowing you to
easily create unique visual content and make posts more attractive.
AI video creation tools, such as Lumen5, Kaiber, and Synthesia: automate the video production 
process, including content generation, editing, special effects application, and audio processing 
animation, explainer videos, and advertising videos.
Social media management tools, such as Hootsuite, Canva, and Trello: help you centrally plan, 
schedule, and manage social media content, and choose the most appropriate publishing time, 
frequency, and format based on best practices and data analysis.
 Social media monitoring tools (Social Listening), such as Sprout Social, Brand24, and Brandwatch: 
provide brands with data tracking and public opinion analysis to understand users’ opinions on their 
own brands and competitor brands; they can also predict crises by setting early warning rules, so as 
to make corresponding strategic adjustments.
AI customer service, such as SleekFlow AI, Meta Business Suite, and HubSpot: Use chatbot 
technology to automatically reply to users’ private message inquiries, messages, appointments, 
feedback, etc., and provide fast and personalized customer support to improve customer 
satisfaction.
3. Full-screen content
Although the popularity and prosperity of TikTok is nothing new, the impact of this social platform 
on the operation of other platforms still exists. Short videos are still the most popular content 
format, especially among the younger generation. This also makes users prefer to watch 9:16 
vertical content. In addition to Instagram Reels’ earlier imitation, YouTube has also released 
YouTube Shorts; and Facebook provides full-screen ads for Instant Experience ads in addition to 
vertical videos. As more and more platforms support the 9:16 content format, the same content can 
be reused across platforms, which is conducive to unifying the brand image and enhancing brand 
trust.
       4.Post-epidemic online and offline interactive experience is fully launched
After the epidemic, consumers have begun to adapt to the model of online stores and offline 
physical stores (O2O) working together; and merchants have also realized that relying on a single 
sales channel is no longer enough to meet the needs of modern consumers. The O2O marketing 
model has become an indispensable way to expand customer sources.  Merchants will promote 
through online modes such as social media platforms, fan pages, and official websites, and then 
direct customers to offline physical stores to sell goods and services.
For example, brands can offer “buy one get one free for physical store consumption”, place 
advertisements or broadcast personalized marketing campaign information on social media, and 
add a call to action button “view store location” to encourage customers to click and search for the 
nearest physical store with one click. Then, they will go to the physical store to consume. At this 
time, brands can guide physical store consumers to evaluate and tag the brand on social media 
through the “10% discount for social media check-in” method in the store.
In addition, you can also quickly integrate multiple data such as online and offline customer 
consumption records and background information through the CRM system, and manage 
appointments, orders or customer service information from various platforms such as Facebook, 
Instagram, WhatsApp, Line, etc. through automated workflows to avoid missing orders and causing 
customer loss.
This sales model not only meets the needs of consumers seeking multi-channel shopping, but also 
brings more business opportunities to merchants and provides more interactive opportunities to 
guide consumers to participate in interaction and promote sales growth.
    5.The new era of micro-influencers and user-generated   content
In the early days of influencer marketing, followers were the main attraction, but nowadays, content
quality and brand consistency are more important. Consumers believe that traditional promotional 
models are unreliable. They are more inclined to believe in comments and recommendations from 
real users, and believe that these highly original contents are more authentic and friendly. This 
keeps the trend of micro-influencers and user-generated content burning! This makes ordinary users
and fans on social media no longer just viewers, but also promoters and content creators of brands. 
Their fans are mostly specific groups. Although the number is small, their loyalty and interaction rate
are extremely high, which helps brands build deeper relationships with potential customers.
Apple is one of the best examples of UGC content marketing. They encourage users to share photos 
and videos taken with iPhones on social media using the hashtag #ShotoniPhone, showing the 
excellent photography performance of iPhones through user experience.  The #ShotoniPhone 
hashtag has been used more than 29 million times on Instagram alone, successfully increasing the 
popularity of its products. At the same time, Apple has also cleverly integrated these UGC contents 
into online and offline advertisements, thus turning user-generated content into part of brand 
promotion. This allows Apple to gain huge brand exposure without investing a large budget, and 
spread it widely on social media, building strong brand loyalty.
6. Metaverse Marketing
The COVID-19 outbreak has led to the rapid development of digital technology, and the virtual world
has become the new normal. For example, Google Maps’ 360-degree Street View service is the most
well-known virtual model. The traditional single shopping model is gradually sinking, because 
today’s consumers are eager for more “immersive experiences” based on augmented reality (AR), 
virtual reality (VR), etc. Immersive experience means allowing users to fully immerse themselves in a
new 360-degree experience. Many brands have developed 360-degree virtual store tours through 
digital technologies such as AR, VR or MR (mixed reality).
The Canon Virtual Business Experience Center was officially opened in 2022, connecting online and 
offline, allowing customers to experience Canon’s possibilities as if they were there in person even if
they stayed at home, allowing consumers to experience virtual reality scenarios on the official 
website and application, thereby narrowing the distance with customers around the world.
In addition, many luxury brands have also begun to widely use the Metaverse as a way to promote 
their brands to bridge the gap between virtual reality and real life. As early as 2019, Gucci has begun
using augmented reality applications to allow customers to virtually try on shoes in a real 
environment before purchasing. Since the product has been virtualized, it is available in all sizes, and
there is no need to wait for the clerk to go into the warehouse to confirm whether it is in stock, 
which saves time and effort and is well received by users. This operation has greatly improved 
consumer purchasing confidence, customer engagement and sales conversion rate.
However, Metaverse marketing is still a relatively new strategy. Before Metaverse becomes 
dominant, now is the perfect time to prepare for it!
Read TKD Lingerie’s customer story to learn more about how they used WhatsApp broadcast 
marketing and launched virtual fitting services to achieve O2O retail and expand overseas markets.
Success stories
Social media will make your potential customers think of your company first. Compared with other 
advertising channels, social media can help you achieve the greatest benefits with the least cost.
 Depending on your company and your customers, you only need to spend $0.16 in advertising fees for 
each customer who clicks on your website link on social media, so your actual cost to win a new "fan" is 
less than $0.5.