3 reasons why people counter camera is essential for retail
                     3 reasons why people counter camera 
is essential for retail 
Those who operate in the retail industry would agree that collecting anonymised 
customer data is a priority. In an industry, where margins are quite thin but 
competition is stiff, businesses that wish to understand their customers should 
consider these. It will help you increase sales success, personalised experience, 
and pay attention to targeted ones. 
It is one of the reasons why people counter camera is gaining popularity. This 
helps you learn about your traffic to your store, and how they interact with your 
merchandise. As a retailer, you can understand different ways to use this 
information accurately and efficiently to position your product. 
Have you ever noticed those overhead devices positioned near doorways or 
across high-traffic spaces, well, many use that technology to count customer 
walk-ins? When using the right software, shopper counts for your store can help 
you uncover new customer insights.  
Listed below are three ways to leverage the  retail data analytics  derived from 
the people counting solutions combined with iOT 
Discern Traffic: People counting technology help calculate how many people 
entered as well as exited your stores. By analysing your data, you can 
understand your busiest shopping days and can plan your inventory as well as 
staffing levels accordingly. You can compare store performance to understand 
the traffic rate. 
Assess marketing Efforts: This goes beyond traffic in and out, analytic sensor 
allows you to analyse all the areas of your store that customers find interesting. 
They even tell you how people move in your space, which lets you plan your 
essentials and promotions in high traffic areas. Many grocery or retail stores 
take advantage of this principle with end caps. 
Measure Conversion Rate: When people counter camera and metrics are 
compared against sales data, it helps you accurately calculate the conversion 
rate. Measuring your conversion rate help analyse how successfully you are 
connecting with the customers.  
Now that you know the reasons why you should invest in one, connect with the 
companies that offer Ai and ioT based people counting systems.