Social Media Marketing Presentation
                     EASY2PROMO PRESENT
Social Media
Marketing 
EASY2PROMO PRESENT
Social Media
Social media is critical to the
success of any company's digital
marketing strategy
Despite this, brands of all types and sizes are not
using the device to its full potential. Although the
number of "follow", "likes" and "shares" is still
important, the credibility of a brand is far more
prestigious than just this
Key takeaways:
Increase brand awareness
Nine social Drive traffic to your website
Generate new leads
media Grow revenue (by increasing signups orsales)
Boost brand engagement
goals Build a community around your business
Provide social customer service
Increase mentions in the press
Listen to conversations about your brand
Where 
to start
Create your Present your Seek your 
brand's profile product or service target audience
Social media is all about being  For your clients, your presentation Understanding your target
social, and if your customers see should offer a summary of key audience will help you more easily
the same types of posts time and points, respond to questions or answer the following questions on
time again, they will lose interest. concerns, explain benefits, and what, where, and when you are
provide facts going to share.
Your target
audience
Once you have figured out your
Why, the next thing to consider
is your target audience.
Understanding your target audience will help
you more easily answer the following
questions on what, where, and when you are
going to share.For instance, if a travel and
lifestyle brand (like Away) knows that its
target audience loves to read about new
places and travel tips, it could share such
content on its social media profiles.
What happens offline What happens online
When done together as part of a A strong online marketing strategy will
complete marketing strategy, offline help you boost your business. These 10
and online marketing techniques can digital strategies have been proven to
even support and amplify the other’s help companies improve their
efforts. So, let’s take a look at seven of performance. If you employ them, you
the most effective offline marketing could be on your way to creating a
strategies and how to integrate them concrete internet marketing strategy
into your current marketing strategy. that helps you brings in more
customers and retain new ones.
The biggest startups allocate
75%
to social media marketing
You can also have a strategy for each of your social
media channels, such as a Facebook marketing
strategy, an Instagram marketing strategy, and so on,
which all lead up to your overall social media
marketing strategy.
Create a personalized
experience for your
customers
if implemented properly, your
chatbot will allow you to create
more personalized experiences for
your customers. To do this, stop
linking your advertisements solely
to your landing pages, and create
ads that redirect your audience to a
Messenger window with your
chatbot.
Create a
community for
your audience
Although “followers” and the many other
metrics are important, they are not the "be all
and end all" to social media success.
Asking your audience questions.Gathering their
opinions on certain matters.Sharing newsworthy
information rather than just information about your
products or services.Liking and sharing some of
their posts rather than just the other way
around.Asking them to interact directly with your
posts through "likes" and "shares".
Good
design
matters
Entice your audience with stunning visuals.
Without a strategy, you might be
posting on social media
platforms for the sake of posting.
Without understanding what
your goals are, who your target
audience is, and what they want,
it’ll be hard to achieve results on
social media.Whether you want
to grow your brand through
social media or to level up as a
social media marketer,
developing a social media
marketing strategy is essential.
Run cross-
channel
campaigns.
To further engage your
customers, run cross-
channel campaigns across
all your social media
channels.
Tell an engaging story.Link back to a
specific landing page that will give
your audience more information about
your campaign.Have a unique and
memorable name coupled with
relevant hashtags.
Making
the most Social media channels
out of the Automated customer service
internet
Seamless ecommerce platform
Analytic tools and reporting
Take advantage
Tailor-made user recommendations
of the tools available.
The best marketing
doesn't feel like marketing.
Tom Fishburne
EASY2PROMO