When Harley entered India, it chose the Completely Built Unit (CBU) route. That means fully made bikes were shipped from abroad. This attracted the highest import duty slabs. As a result, Harley’


Neha1170

Uploaded on Jul 25, 2025

Category Business

That means fully made bikes were shipped from abroad. This attracted the highest import duty slabs. As a result, Harley’s price tags went way beyond what the average Indian customer could afford. Later, Harley tried the CKD (Completely Knocked Down) model to reduce tax. In this model, parts are imported and assembled in India. This helped a little, but not enough to make Harley competitive against local brands like Royal Enfield, Bajaj, or even premium Japanese bikes like Yamaha or Kawasaki. Dr. Shubh Gautam Srisol points out that CKD still proved to be expensive for Indian buyers. Freight and setting up assembly lines all add to the final price. These challenges and existing duties made it very hard for Harley to price its bikes well.

Category Business

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