Irish Whiskey Market
                     Irish Whiskey Market  is expected to exhibit a CAGR of 8.9% over the forecast period (2019-
2027), to reach 200 million liters by 2027
Irish whiskey is one of the oldest and most popular distilled spirit among consumers across the 
globe. It possesses a unique smooth flavor and appears as pale gold color compared to smoky and 
earthy flavor of scotch whiskey. The global Irish whiskey market witnessed a decline in 20th 
century, owing to introduction of blended whiskey around the world.
The global Irish whiskey market was pegged at 95 million liters in 2018, and is expected to exhibit 
a CAGR of 8.9% over the forecast period (2019-2027), to reach 200 million liters by 2027.
Detailed Segmentation:
•Global Irish Whiskey Market, By Product Type:
•Single Malt
•Single Grain
•Pot Still
•Blended
•Global Irish Whiskey Market, By Distribution Channel:
•Specialty Stores
•Hypermarkets & Supermarkets
•Duty-free Stores
•Restaurants & Bars
Market Dynamics
The increasing number of younger population across the globe, is considered as one of major driver 
for the global Irish whiskey market growth. Moreover, the surge in demand for super-premium and 
high-end premium whiskey blends is expected to drive global growth of the global Irish whiskey 
market. For instance, according to the Distilled Spirits Council of the U.S., in 2015, super-premium 
category of Irish whiskey grew by 54.4%, whereas the high end premium category rose by 13.7%. 
This trend fostered demand for super-premium and high-end Irish whiskey products in the recent 
past.
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Major Keyplayers: Beam Suntory, Brown-Forman, Diageo, Pernod Ricard, William Grant & Sons,
and Castle Brands.
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