Tube Packaging Market  Growing Demand by Major Competitor and Strategies Analysis in 2021.
                      Tube Packaging Market  Growing Demand by Major Competitor and Strategies Analysis in 
2021.
Market Overview
Packaging is a system for corralling and protecting a product from damage. It plays a vital role in 
the safe storage and hygienic handling of a product. Moreover, it provides protection from dust, 
moisture, and wind. Apart from safeguarding the product, packaging also helps in marketing the 
product to customers. Elegant packaging design with various color schemes and designs influences 
the preference of customers. Aesthetically appealing packaging is meant to reflect the quality of 
products and hence, serves both as brand promotion and advertising purposes as well. Packaging is 
of two types, rigid and flexible. Flexible packaging is any package whose shape can be readily 
changed to suit consumers’ needs such as bags and pouches. Whereas, rigid packaging include 
boxes, trays, cans, bottles, and pots and is the dominant segment.
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Market Dynamics
On the basis of product type, squeeze tubes dominated the global tube packaging market and 
contributed over 60.0% in 2017, in terms of volume. Squeeze tube packaging is used in beauty and 
cosmetics industry for facial creams, face wash, hair dyes, and others. Growing personal care and 
cosmetics industry is boosting growth of the squeeze tube packaging segment globally. For 
instance, according to L’OREAL 2017 annual report, global beauty market grew by 4-5% from 
2016 to 2017 and was valued at US$ 231 billion in 2018.
In 2017, Europe held the dominant position in the global tube packaging market attributing to the 
high adoption of small-sized packaging in cosmetics and personal care sectors coupled with its large
scale usage in oral care products and toiletry products.
Detailed Segmentation:
•Global Tube Packaging Market, By Product Type:
•Squeeze Tubes
•Twist Tubes
•Cartridges
•Extruded Tubes
•Others
•Global Tube Packaging Market, By Material Type:
•Aluminum
•Plastic
•Laminated
Key companies covered as a part of this study includes Albea S.A., Amcor Limited, Essel Propack 
Limited, Sonoco Products Company, World Wide Packaging Inc., Montebello Packaging Inc., 
VisiPak, Inc., Intrapac International Corporation, and CCL Industries Inc.
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