Vodka Market
                     Vodka Market, by Flavor Type, by Distribution Channel and by Region- Size, Share, Outlook,
and Opportunity Analysis, 2019 - 2027
Vodka is an alcoholic beverage, which is made through distillation process. The raw material used 
for preparation of vodka include starches or sugar plants, such as wheat and vegetables such as 
potatoes. Vodka is a clear beverage with indistinguishable taste, which was originated in Russia and 
Poland and got its name from the Russianword ‘voda’(water). Vodka is commonly used in cocktails 
as it’s colourless and has a clean taste which pairs well with any flavour. The market is expected to 
witness significant growth, owing to the increase in varieties of Vodka available out for consumers.
Market Taxonomy
On the basis of flavor type, the global vodka market is segmented into:
•Flavored
•Non-flavored
On the basis of distribution channel, the global vodka market is segmented into:
•Restaurants and Bars
•Specialty Stores
•Supermarkets and Hypermarkets
•Online Stores
•Others
Market Outlook
•Global vodka market is driven by the rising interest in cocktails culture among millennial 
consumers. Companies are now experimenting with innovative flavours for vodka cocktails 
which is drawing consumers towards exploring more expensive alcoholic beverages. Key 
players are launching new products to align with these rapid changes in consumer preferences. 
For instance, in 2019 Pernod Ricard launched, a Caviar-infused vodka called L’Orbe. 
Moreover, Hilton Head Distillery also launched ‘Aermoor’, a vodka that tastes like birthday 
cake.
•In 2018, Asia-Pacific accounted for the largest growth, in terms of the revenue, owing to rising
population, rapid urbanization, and rising per capita income in the region. According to the 
World Bank, India’s per capita income increased by 10% in 2019. Moreover, restaurants and 
bars in the region have benefited from the rising alcohol consumption and demand forpremium 
vodka. For instance, in 2019 Pernod Ricard, a France-based company that produces alcoholic 
beverages had 12%rise in alcohol sales in Asia Pacific, owing to success of its vodka brand 
‘Absolut’ and expansion of local whiskey brand ‘Seagram’ in the region. Especially in China 
and India their alcohol sales observed 20% rise in 2019.
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Major Keyplayers: Belvedere, Brown-Forman, Diageo, Gruppo Campari, Pernod Ricard, Russian 
Standard, Bacardi, Central European Distribution, Constellation Spirits,Tito’s Handmade, Grand 
Teton, and Deep Eddy.
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