10 Tips for Better Lighting in Video Production
                     10 Tips for Better Lighting 
in Video Production
Introduction
Imagine capturing a heartfelt moment—a smile between co-founders, a craftsman perfecting 
his product, or a local barista pouring the perfect coffee. But, without the right lighting, the 
magic fades. Great lighting doesn’t just illuminate—it speaks. It brings stories to life and 
connects audiences emotionally.
For businesses, especially small businesses looking to grow through videography, 
understanding the power of light is essential. Whether you’re creating content for social 
media, pitching your brand, or documenting a process, these 10 video production lighting tips 
will transform your visuals from flat to captivating.
Key Takeaways
• Lighting plays a crucial role in conveying 
emotion and enhancing storytelling, 
particularly for small businesses.
• Using methods like three-point lighting, 
soft lighting, and mixing natural and 
artificial light can elevate the video quality.
• Controlling color temperature shadows, and 
background lighting ensures clarity and 
keeps the focus on the subject.
• Effective lighting should be paired with 
good audio, editing, and a clear narrative 
to create impactful videos.
Top Video Production 
Lighting Tips
1. Start with the Basics
Mastering the fundamentals of lighting helps create consistency across all 
types of content. One key setup professionals rely on is the three-light 
configuration: a main light to highlight the subject, a fill light to soften 
shadows, and a backlight to create separation from the background. Video 
production lighting tips often begin here for a reason—this setup is timeless 
and versatile.
2. Soften for Impact
Harsh lighting can make a scene look unflattering. Using softboxes or 
diffusers helps produce even, gentle light that flatters subjects and reduces 
unwanted shadows. For video producers, it’s one of the most effective ways 
to enhance human connection on screen.
3. Mind the Mood with Color Temperature
Light has color, and its tone affects mood. Warm tones create a cozy, inviting 
feeling, while cooler tones suggest professionalism or even tension. A 
seasoned video production company adjusts these settings to fit the 
message. Matching light temperatures also ensures your footage looks clean 
and cohesive.
4. Bounce Light Where It’s Needed
Reflectors are a simple yet powerful tool. They help redirect light into darker 
areas of your frame, filling in shadows without needing more light. They’re 
especially handy in budget-friendly shoots for small businesses that want high-
end visuals.
5. Mix Natural and Artificial Light 
Thoughtfully
Lighting doesn’t have to be expensive, just smart. Many video production 
companies blend natural daylight with controlled studio lighting to create 
authentic and dynamic visuals. Experimentation is key. Sometimes, the best 
scene comes from an open window and a few dollars’ reflector.
6. Keep Shadows in Check
Shadows can add depth, but too much contrast can ruin a shot. Avoid 
placing lights directly above or behind your subject unless 
intentionally stylized. Subtle positioning adjustments can completely 
change the outcome.
7. Use Light to Build Layers
One often overlooked trick in videography is using light to separate 
foreground and background. Position lights to add dimension, making 
the subject pop. This technique gives your video a cinematic feel and 
reflects professionalism.
8. Backlight for Emotion
A light behind your subject can highlight edges, add drama, and draw 
attention. This technique is especially impactful in storytelling-driven 
content, often used by a business showcasing its mission or people.
9. Control the Background
Paying attention to background lighting is crucial. A messy or 
unevenly lit backdrop can pull focus away from your subject. By 
enhancing or dimming the background strategically, you can direct 
the viewer’s attention where it matters. Skilled video producers often 
use accent lights to add a creative flair without stealing focus.
10. Think beyond the Lens: Other Aspects 
to Consider
Lighting is vital—but it’s just one part of the full picture. Lighting in a 
video goes hand in hand with the other aspects, like great audio, 
thoughtful editing, and smart storyboarding, to create a great video. If 
this feels overwhelming, hire a production company to help. They 
understand the importance of videography for small businesses, 
among other businesses, and can elevate your brand with tailored 
solutions.
Conclusion
Good lighting can transform your video from average to outstanding. By applying these video production 
lighting tips, you ensure your message is clear, engaging, and professional.
Origin Films is a full-service video production company in Toronto. We have the best videographers in Toronto 
who can handle any type and any size project. Our outstanding video production services offer imaginative 
picture and video solutions made just for your message. Pick us!
Contact us
416.256.3044
[email protected]
www.originfilms.ca
1 King Street W, 48th Floor Toronto, 
Ontario. M5H 1A1.