How to Build a Video Marketing Strategies That Actually Converts
                     How to Build a
Video Marketing 
Strategies That
Actually Converts
originfilms.ca
Introduction
Video marketing strategies for businesses are an essential part 
of ensuring success in a world that is constantly becoming more 
digitally engaged and equipped. Video content offers a unique 
approach to audience engagement and enhanced brand value 
that simple text or static images cannot match.
But is crafting a video enough? Video marketing has its dos and 
don’ts that require more than just producing a video and 
uploading it online. From understanding your audience to 
improvement areas, every step matters.
This is why we bring you this video marketing guide, which will 
walk you through all the key elements you must know for 
making video marketing strategies for business growth.
originfilms.ca
Building a Video Marketing 
Strategy for Business Growth
A Guide for Marketing Strategy that Gives ROI?
Define your Goals and Understand your Audience:
Setting a clear pathway and defining the goals you want to achieve helps 
you establish a clear reason why you need a particular video marketing 
strategy.
Whether you want to increase your brand awareness, increase traffic, or 
boost sales. A clear objective brings you closer to a successfully 
implemented strategy.
You need to understand the audience segment that you are catering to.
Conduct thorough research that helps you navigate their preferences, 
needs, and behaviour.
originfilms.ca
Plan your Content Well:
You have to figure out what narrative you want to sell. Every good 
selling video has four things:
• A protagonist who needs to align with the target demographic
• Conflict, that is, the pain points of your audience
• Quest is the point where you introduce your product, service or 
yourself
• Resolution is the last part where you solve the pain points.
You must plan your content well. From the characters to the emotions, 
everything has to resonate with your audience.
You need to understand what type of content your audience is looking 
for. Is it explainer videos or testimonials? Hiring a production company 
can make your struggle easier.
originfilms.ca
Choosing the Right Platform is Crucial:
You have to pick the platform where your audience reach is maximum and the 
most active. Focus your efforts on the channels they use most to get better 
results.
Every segment of your target demographic can be on different platforms. 
Make sure your video production can be repurposed efficiently.
Selecting the right platforms ensures you get the right traffic and relevant 
boosting, and desired impact.
Create High-quality, Relevant Videos:
A fundamental video marketing do and don’t is that you must make content 
that is relatable to the audience, and it mustn’t be of low quality.
High-quality content keeps the viewer interested in watching and engaging.
Ensure your videos are visually appealing, have clear audio, and convey your 
message effectively.
originfilms.ca
Promote the Content:
The most obvious point that we can make in a video marketing guide is that 
you have to promote your content. Promotion helps you increase the reach 
and enhance the impact of your videos.
The content has to be shareable. Hire a content creator for influencer 
marketing and effective promotion.
Stick to a Timeline and a Budget:
Setting a timeline is very crucial, and sticking to that timeline is just as 
important, so make sure you and your marketing teams do that.
Hiring a production company can streamline the workflow a lot better and help 
you achieve your goals in the stipulated time.
originfilms.ca
What are some Tips for Video 
Marketing Strategies to Work 
Effectively?
Prefer Short-Form Videos:
66% of consumers find short-form videos to be a lot more engaging than 
info-dumping, long-form videos. Attention spans are getting shorter; 
therefore, concise and short videos are becoming all the rage in the 
market.
Focus on delivering your content in all forms and lengths of video 
production so that you cater to all your audience segments.
originfilms.ca
Leverage UGC:
Encourage your audience to create videos featuring your product or 
service. This builds trust and expands your reach.
Influencer Marketing for the Win:
Hire a content creator. Audiences trust people with big followings. This makes 
your content’s reach higher and more credible.
CTAs are Crucial:
Encourage viewers to take the next step, whether it’s visiting your website, 
subscribing to your channel, or making a purchase.
A clear CTA is a must for successful video marketing.
originfilms.ca
Conclusion
Building a successful video marketing strategy for businesses is a 
strategic investment that pays off with increased brand visibility, 
stronger customer relationships, and higher conversions. From setting 
goals to leveraging AI, every step matters in making your business a 
success.
Marketing gets taken to the next level with the right video content 
done by the right production company. Boost your business with 
professionals. Origin Films offers
• End-To-End Support
• A Wide Range of Service
• Dedicated and Professional Team.
Elevate your marketing with Expert video production services. 
Schedule your consultation with Origin Films today! 
originfilms.ca
CONTACT US
416.256.3044
[email protected]
www.originfilms.ca
1 King Street W, 48th Floor Toronto, 
Ontario. M5H 1A1.