PPC Services in Lucknow
                     Boost your Ads by Planning with Google
O v e r v i e w
1.Introduction
2.Campaign Goals
3.Types
4.Schedule and Deadlines
5.Budget
6.K.P.I
Introduction to Google Ads
Google Ads, formerly known as Google AdWords, is an online advertising platform developed by Google. It
allows advertisers to display ads on Google's search engine results pages (SERPs) and across its vast
network of partner websites. With billions of searches conducted on Google every day, Google Ads
provides unparalleled reach and visibility for businesses looking to promote their products or services.
Digiifootprints, a leading provider of PPC Services in Lucknow, helps businesses harness the full potential of
Google Ads to drive targeted traffic, generate leads, and boost conversions. Whether you're a local business
or a growing brand, our expertise ensures that your ads appear in front of the right audience at the right
time.
Campaign Goals
Getting started with PPC services in lucknow is 
relatively straightforward. Briefly introduced the 
campaign structure here  below.
Account Setup
The first step is to create an account on the Google Ads 
platform and set up your billing information.
Campaign
You can create campaigns based on your advertising goals, 
whether it's driving website traffic, generating leads, or 
increasing sales.
Ad Group
Google Ads offers a variety of campaign types, including 
Search Network campaigns, Display Network campaigns, Video 
campaigns, Shopping campaigns, and App campaigns.
Search
Display
Types
In Google Ads we Types of 
orgnize categores of Google Ads Video
Products and Services Campaign
for Ads in which we 
set Budget, Location, 
Ad groups, and other Shopping
setting in Campaign.
Apps
Schedule & Posting
Lay out the timeline for the marketing activities and 
initiatives that will make the campaign successful.
01 02 03
In your Google Ads Click the Audiences, keywords, Write another 
account, click the and content drop down in the activity, deadline or 
Campaigns icon . section menu. milestone here.
04 05 06
Click Ad schedule. Click the pencil icon. , then Make your selections for 
select a campaign to create specific days and times.
an ad schedule for. Click Save.
Budget & Bid 
Strategy
Bid is the highest amount you 
willing to pay
Manual
Effective budgeting and bidding are critical for maximizing the
Automated return on investment (ROI) of Google Ads campaigns.
Advertisers must set realistic budgets based on their
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advertising goals and allocate their budget strategically across
campaigns and ad groups. Additionally, choosing the right
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bidding strategy is essential for optimizing campaign
List the item and briefly explain it. performance and achieving desired outcomes.
Key Performance Indicators
A key performance indicator (KPI) is a quantifiable metric that
measures the performance or progress of specific business
goals and objectives. Common KPIs include revenue,
customer satisfaction, customer lifetime value (CLV), and
conversion rate (CVR), and return on ad spend (ROAS).
Measure brand impact.