Wall Painting Campaign Monitoring Services in India
                     A Nationwide Public Awareness 
OOH Campaign
Executed and Audited at Scale
The story of  a government flagship scheme that used OOH media to reach the 
masses — ensuring visibility, accountability, and impact across every corner of  
the country.
Overview  Highlights - Results
The Pradhan Mantri Ujjwala Yojana (PMUY) is a 700+ districts covered. 
flagship initiative of  the Government of  India 
aimed at providing clean cooking fuel to low- 2,10,000+ sites monitored across fuel 
income households. With a budget of  ₹600 crore, stations and public spaces. 
the nationwide branding campaign supported this Verified execution of  OOH assets. 
mission by creating public awareness through  Eliminated pilferage, improved efficiency. 
large-scale out-of-home (OOH) media and local 
engagement activities.  Transparent use of  public funds. 
A nationwide branding campaign was executed to 
build awareness, drive adoption, and reach the 
intended beneficiaries. The campaign required National Impact
accurate deployment, regular audits, and real-time 
monitoring to ensure that the message reached its The campaign was executed to ensure widespread 
intended audience.  public awareness, effectively reaching both urban 
and rural populations. This wide reach helped 
make sure the government’s clean cooking fuel 
Operational Challenges policy was actually put into practice.  
Branding for a public welfare campaign at this scale LPG coverage in India rose from 62% in May 2016 
required clear accountability and execution. to 99.8% by April 2021.  
Taxpayers’ money had to be spent 
The campaign helped bring awareness to millions 
justifiably. 
of  households, reducing the dependence on    
Quality needed to be maintained across wood-fired cooking and improving health and 
thousands of  locations.  safety across communities. 
Media placements had to be tracked and 
verified across rural and remote areas. 
Solution
We provided the digital infrastructure that made 
the audit and oversight process possible. The tech 13:13:04 | 19/Nov/2020 19.4434455 85.0760155 10:11:14 | 16/Sep/2020 
stack allowed the authorities to monitor branding N19°26'36.4038" E 85°433.6558" 
19.4429698 85.0771671 
Humma, Padagadajhatipadar, N 19°2634 69128^ E 85°437:80156 
Odisha 761027, India Humma, Padagadajhatipadar, Odisha 761027›India
activities in real time, verify ground-level execution, 
and ensure complete compliance across regions. 
Our proprietary technology helped eliminate 
pilferage, reduce non-performance, and brought 
12:55:39| 16/Nov/2020 
accountability to every stage of  the campaign.  10:32:22 | 16/May/2020 19.807966 85.8383285 19.8081488 85.8381822 
N19°48'28.6776* E 85°50'17.9826* N 19°48 29.33568" E 85°5017.45592" 
Puri, Puri, Odisha 752002, India Puri, Puri, Odisha 752002, India
Field-Level Impact 
The Ujjwala Didis working as temporary workers for the scheme took the message directly 
to communities, going door to door to raise awareness about the scheme.  
Their efforts bridged the gap between the government’s goals and the people’s understanding. 
Benefits
2,10,000+ sites monitored and verified. 
11:35:25 | 22/Oct/2020 
Pilferage and non-performance eliminated.  19.808108 85.8386958 N 19°48'29.1888 E 85°50*19.30488" 
Puri, Puri, Odisha 752002, India
Real-time progress tracking across all regions. 
Transparent and efficient use of  taxpayers’ money. 
Our technology is designed for ease of  use; built to work 
anywhere, by anyone, at any time.  
10:47:45 | 22/Oct/2020 
19.8666837 85.8299759 
N 19°520.06132" E 85°49 47.91324" Malatipatpur  
Bus Stand, Jagannath Sadak, Odisha 
From a designated app for senior executives to track 752002, India
campaign progress across states, to a simple mobile tool 
used by the on-ground team. 
10:32:26 | 22/Oct/2020 
19.8659499 85.8315691 
N19°51'57.41964" E 85°49'53.64876" 
Malatinatour. Maltinatour Odisha 752008. India
08:51:05 | 26/Jun/2020 
19.8656918 85.8316475 
N 19°51'56.49048* E 85°49'53.931* Malatipatpur, Maltipatpur, Odisha 752008, India
Final Word
We have built software tools and aplications to 
overcome challenges within the OOH industry. 
Our solutions bring clarity and trust to every 
stage of  the operation.   
Our technology ensures every campaign and 
location is audited and verified with precision. 
We deliver scalable, transparent solutions that 
enhance campaign effectiveness.  
If  you’re looking for a team that understands 
your campaign goals and delivers with accuracy 
and clarity, get in touch with us.  
Meridian.API  — Location Intelligence & 
Geospatial Analytics Platform
[email protected] | meridianapi.com 
Learn more about our OOH Audit services at 
oohaudit.com