Digital marketing company
                     “Our Digital Marketing Brands "
• Zighrana 
• Aromazeia
• My FM 94.3
• Decathlon
• Airtel Payment Bank
• Moto Gp 
• Hisense HVAC
• Boat 
Who We Are:
• OTB was founded in 2017, with the mission to create a one-stop solution for providing integrated marketing 
services in all respects. 
• Right from the stage of research to execution to integrated communication across the channels – we have 
expertise all under one roof. We believe in a holistic approach to marketing than just ATL, BTL, and Digital as 
the era is of Integrated marketing.
Our Comprehensive Services
Search engine optimization:
•Keyword Research: Identify relevant keywords that potential visitors might use to find your content. Use tools like Google Keyword 
Planner or
• other third-party tools to discover search terms with high search volume and relevance.
•On-Page SEO: Optimize individual pages on your website to make them more search-engine-friendly. This includes using relevant 
keywords in titles, meta descriptions, headers, and 
•throughout the content. Ensure proper URL structures and use descriptive alt text for images.
•Quality Content: Create high-quality, valuable content that meets the needs of your target audience. Search engines prioritize 
content that is informative, engaging, and relevant. Regularly update your content to keep it current. 
•Technical SEO: Ensure that your website is technically sound. This includes optimizing site speed, mobile responsiveness, 
•fixing broken links, creating XML sitemaps, and improving overall website performance.
•Backlinks: Acquire high-quality backlinks from reputable websites. Backlinks are links from other websites to yours and are considered 
a vote of confidence in your content. 
•However, focus on quality over quantity, as search engines prioritize relevant and authoritative links.
•User Experience: Provide a positive user experience on your website. Easy navigation, clear calls to action, and a user-friendly design 
contribute to a better overall user experience,
• which can indirectly impact your search rankings.
•Local SEO: If your business has a physical location, optimize for local search. This includes creating and optimizing a Google My 
Business profile, obtaining positive reviews, and 
•ensuring accurate and consistent business information across online platforms.
•Analytics: Use tools like Google Analytics to track the performance of your website. Monitor key metrics such as traffic, bounce rate, 
and conversion rates. Analyzing this data can help you refine 
•your SEO strategy over time.
•SEO is an ongoing process, and it's important to stay updated on search engine algorithms and industry trends. Keep in mind that 
SEO results may take time to materialize, and patience is often key to
• achieving sustainable and long-term success.
Social Media Marketing 
• SMO stands for Social Media Optimization, and it refers to the process of optimizing a website or content for social media platforms to increase visibility and 
engagement. The goal of SMO is to enhance a brand's presence on social media and leverage these platforms to drive traffic to the website. Here are some key 
aspects of Social Media Optimization:
• Profile Optimization: Ensure that your social media profiles are complete, accurate, and aligned with your brand. Use consistent branding elements such as logos, 
profile pictures, and cover photos across different platforms.
• Content Sharing: Create and share engaging and relevant content on social media platforms. This includes a mix of text, images, videos, and links. Tailor your 
content to suit each platform's audience and format.
• Use of Keywords and Hashtags: Incorporate relevant keywords and hashtags into your social media posts to increase discoverability. Research and use popular and 
industry-specific hashtags to reach a broader audience.
• Engagement: Actively engage with your audience by responding to comments, messages, and mentions. Encourage discussions and feedback to build a community 
around your brand.
• Consistent Posting Schedule: Establish a consistent posting schedule to maintain a regular presence on social media. This helps keep your audience engaged and 
aware of your brand.
• Social Media Integration: Integrate social media buttons and sharing options on your website to make it easy for visitors to share your content on their social 
networks.
• Influencer Collaboration: Partner with influencers or other relevant individuals in your industry who have a significant following on social media. Their 
endorsement and promotion can help increase your brand visibility.
• Analytics and Monitoring: Use analytics tools provided by social media platforms to track the performance of your content. Monitor key metrics such as likes, 
shares, comments, and click-through rates to understand what works best for your audience.
• Paid Social Advertising: Consider using paid social media advertising to reach a larger and more targeted audience. Platforms like Facebook, Instagram, Twitter, and 
LinkedIn offer advertising options to boost your content and reach specific demographics.
• Community Building: Foster a sense of community by creating and participating in groups or forums related to your industry. Engage with other users, share 
valuable content, and establish your brand as an authority in your niche.
• SMO works hand-in-hand with SEO to improve overall online visibility and drive traffic to your website. By optimizing your content for social media platforms and 
encouraging sharing and engagement, you can expand your reach and connect with a wider audience.
Pay per Click
• PPC stands for Pay-Per-Click, which is a digital advertising model where advertisers pay a fee each time one of their ads is clicked. It's a way of buying visits to a 
website rather than earning those visits organically through search engine optimization (SEO). PPC advertising is prevalent on search engines, social media 
platforms, and other websites, and it can be a highly effective method for driving targeted traffic to a website. Here are the key aspects of PPC:
• Ad Auctions: In PPC, advertisers bid on specific keywords relevant to their target audience. When a user searches for those keywords, the search engine runs an 
auction to determine which ads will be displayed and in what order. Advertisers' bids, ad quality, and relevance to the search query are crucial factors in this 
process.
• Keyword Research: Conduct thorough keyword research to identify the most relevant and cost-effective keywords for your PPC campaign. Tools like Google 
Keyword Planner can help you discover keywords with appropriate search volume and competition levels.
• Ad Creatives: Create compelling and relevant ad copy that encourages users to click. Ad creatives typically include a headline, description, and a call to action. 
Tailor your ad content to match the user's intent and the keywords you're targeting.
• Landing Pages: Design optimized landing pages that align with the content of your ads and provide a positive user experience. A well-structured landing page 
improves the chances of converting a click into a desired action, such as a purchase or sign-up.
• Bid Management: Set and manage your bids effectively to ensure a balance between ad position and cost. You can adjust bids based on the performance of 
specific keywords, times of day, or geographic locations.
• Quality Score: Search engines assign a Quality Score to your ads based on factors like click-through rate, ad relevance, and the quality of your landing page. A 
higher Quality Score can result in lower costs and better ad placements.
• Targeting Options: PPC platforms offer various targeting options, such as geographic targeting, demographic targeting, and device targeting. Utilize these options to 
reach your specific audience more effectively.
• Ad Extensions: Take advantage of ad extensions to provide additional information and encourage user engagement. Common ad extensions include site link 
extensions, callout extensions, and location extensions.
• Conversion Tracking: Implement conversion tracking to measure the effectiveness of your PPC campaigns. Track actions such as form submissions, purchases, or 
other desired outcomes to analyze the return on investment (ROI) of your advertising efforts.
• 10. **A/B Testing:** Experiment with different ad variations to identify which elements perform best. A/B testing allows you to refine your ad copy, images and 
calls to action for optimal results.
• PPC is a dynamic and data-driven form of online advertising that allows advertisers to reach their target audience with precision. It can be a valuable component of 
a comprehensive digital marketing strategy, offering quick results and the ability to adjust campaigns in real time based on performance data.
The Power of Digital 
Marketing
• Global Reach: Digital marketing allows businesses to reach a global audience. Through online channels such as websites, social media, and email, companies can 
connect with people around the world, breaking down geographical barriers.
• Targeted Advertising: Digital marketing enables precise targeting of specific demographics, interests, and behaviors. Advertisers can tailor their messages to reach 
the most relevant audience, increasing the likelihood of engagement and conversion.
• Measurable Results: Unlike traditional marketing methods, digital marketing provides extensive analytics and tracking tools. Marketers can measure the 
performance of campaigns in real time, allowing for data-driven decision-making and the ability to optimize strategies for better results.
• Cost-Effectiveness: Digital marketing often offers a more cost-effective alternative to traditional advertising. Pay-per-click (PPC) campaigns, social media advertising, 
and email marketing can be tailored to fit various budgets while still delivering impactful results.
• Interactivity and Engagement: Digital marketing enables two-way communication between businesses and consumers. Social media platforms, blogs, and other 
online channels allow for real-time interaction, feedback, and engagement, fostering a sense of community around a brand.
• Personalization: Digital marketing allows for personalized messaging based on user behavior, preferences, and demographics. Personalization enhances the 
customer experience, making interactions more relevant and meaningful.
• Search Engine Visibility: Search engine optimization (SEO) is a crucial component of digital marketing that improves a website's visibility on search engines. This 
increased visibility can drive organic traffic and enhance a brand's online presence.
• Content Marketing: The creation and distribution of valuable and relevant content are central to digital marketing strategies. Content marketing not only attracts 
and engages the audience but also builds trust and authority for the brand.
• Mobile Optimization: With the increasing use of mobile devices, digital marketing strategies are optimized for mobile platforms. This ensures that businesses can 
connect with consumers who use smartphones and tablets, reaching them anytime and anywhere.
• Social Proof and Reviews: Social media platforms allow customers to share their experiences and reviews. Positive social proof can significantly influence potential 
customers, building trust and credibility for a brand.
• E-commerce Opportunities: Digital marketing facilitates online sales through e-commerce platforms. Businesses can directly reach and sell to customers, making 
the purchasing process more convenient and efficient.
E-commerce Success:
• A small online boutique struggled to increase sales and brand visibility in a competitive market.
• Solution: Implemented a comprehensive digital marketing strategy, including social media advertising, influencer collaborations, and email 
marketing.
• Results: Achieved a 50% increase in online sales within three months. The brand gained a strong social media presence, and customer 
engagement improved significantly.
Strategic Approach to Digital Marketing
• Search Engine Optimization (SEO):
• Content Marketing:
• Social Media Marketing:
• Email Marketing:
• Pay-Per-Click (PPC) Advertising:
• Influencer Marketing:
• Affiliate Marketing:
• Video Marketing:
• Mobile Marketing:
• Webinars and Online Events:
• Interactive Content:
• Customer Reviews and Testimonials:
• Chatbots and AI:
• Remarketing:
• Analytics and Data-driven Decisions:
Innovative Tools and Technology
SemRush
Ahref
Google Analytics
Webmaster  
Meet Our Expert Team
• Digital Marketing Expert
• SEO Manager 
• PPC Manager 
• Social Media Manager 
Putting Clients First
• Putting clients first is a fundamental principle in business that involves prioritizing the needs, satisfaction, and success of clients or customers. When businesses 
adopt a client-centric approach, they build stronger relationships, enhance customer loyalty, and often experience increased long-term success. Here are some 
strategies for putting clients first:
• Understand Their Needs
• Active Listening
• Personalization
• Clear Communication
• Prompt Responsiveness
• Exceed Expectations
• Build Trust
• Customer Service Excellence
• Feedback Collection
• Client Education
• Relationship Building
• Client Recognition
• Client-Centric Culture
Measurable Results and 
ROI
• Emphasize return on investment (ROI).
• Understand Client Objectives
• Transparent Communication
• Collaborative Planning
• Customized Solutions
• Regular Reporting and Analysis
• Client Education
• Customer Feedback Integration
• Responsive Support
• Focus on Value
• Continuous Optimization
• Define Clear KPIs
• Implement Analytics
• Regular Reporting
• Attribution Modeling
• ROI Calculation
• Conversion Tracking
• Performance Review Meetings
Basic Details 
Website: https://otbstrategy.com
Email: [email protected]
PHONE NO: 011-41519255
Address: 
207,2nd Floor, US Complex, Mathura Rd, opp. Apollo Hospital, New Delhi, 110076
OTB Strategy: Integrated digital 
marketing 
• Express gratitude for the audience's time and consideration.
• Reiterate your commitment to delivering exceptional digital marketing solutions.