Reinventing Coupons Strategies for Successful Coupon Campaign

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Padhiyarr298

Uploaded on Oct 10, 2019

Category Business

if the managers are not careful with the design and timing of the coupon campaign, coupons can have negative impact on business performance. We identify face value, expiration date, purchase requirement, timing and distribution of coupon as the most critical factors in optimizing a coupon campaign.

Category Business

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Reinventing Coupons Strategies for Successful Coupon Campaign

                     Reinventing Coupons: Strategies for Successful Coupon Campaign
• Coupons are recognized to be a highly effective sales tool for 
all businesses. In 2012, marketers distributed around 310 
billion valued coupons at $484 billion. Today coupons affect 
commerce in much more powerful way than ever before 
and coupon deals have become a cutting edge promotion 
tool. Marketers view coupons as an efficient way to 
influence the smart newer generation of busy consumers.
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