3. Audio Ads That Actually Stick Well-crafted audio ads don’t just inform—they engage. Studies show audio delivers 3.4× stronger brand connection, 1.9× higher immersion, and 2.9× lower cognitive load compared to traditional formats. That means listeners process audio more effortlessly and remember it longer. When sequenced with visual channels like CTV or DOOH, audio acts as a primer—warming up the audience and improving full-funnel effectiveness. Because it integrates naturally into daily routines, it feels less intrusive. For marketers, audio isn't just background noise—it’s a strategic amplifier that helps drive emotional engagement and message retention across every stage of the customer journey. The results speak volumes.