Spotify’s broadcast-to-podcast conversion technology is reshaping how broadcasters generate ad revenue. With podcast ad spending soaring, the integration of tools like Whooshkaa into Megaphone helps traditional radio stations easily repurpose existing audio for digital audiences. Spotify’s partnerships allow targeted advertising through Spotify Audience Network or existing sales platforms. Broadcasters gain new monetization channels without discarding legacy formats like FM or DAB+. As younger audiences consume more on-demand audio, this strategy boosts reach and relevance. Companies like Bauer and Global are prioritizing podcast expansion. While questions remain about platform influence, the current model presents real potential to diversify income streams for broadcasters.