Podcasts are where depth lives. While TV headlines flash past with little explanation, news podcasts dive deep into context, analysis, and nuance. Audiences love this thoroughness—77% prefer episodes over an hour, and 85% listen daily, according to SXM Media. From expert interviews to data-driven breakdowns, shows like Deja News help listeners explore issues beyond surface level. With 69% of listeners bingeing multiple episodes at once, the podcast format encourages focused, engaged listening. That’s gold for brands too, who benefit from long-form attention and listener trust. In an era of information overload, podcasts give people what they crave most—understanding.